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~subject:"Brand management"
~subject:"Clothing industry"
~type_genre:"Fallstudie"
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Brand management
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Harvard-Business-Manager : das Wissen der Besten
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Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Value-co-creation through multichannels distributions : the Nike ID case
Angioni, Enrico
;
Cabiddu, Francesca
;
Di Guardo, Maria Chiara
- In:
Information systems : crossroads for organization, …
,
(pp. 259-266)
.
2012
Persistent link: https://www.econbiz.de/10009577638
Saved in:
2
Under Armour's founder on learning to leverage celebrity endorsements
Plank, Kevin
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 45-48
Persistent link: https://www.econbiz.de/10009549686
Saved in:
3
Werben mit Stars
Plank, Kevin
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
8
,
pp. 74-79
Persistent link: https://www.econbiz.de/10009565455
Saved in:
4
Conscientious brand criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling
;
Peretz, Adrian
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
Saved in:
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