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~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Social network"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"popularity"
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Subject
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Brand management
Consumer behaviour
Social network
Konsumentenverhalten
38
Social Web
35
Social web
35
Internet marketing
28
Online-Marketing
28
Popularity
27
popularity
26
Viral marketing
16
Virales Marketing
16
E-commerce
13
Electronic Commerce
13
Markenführung
13
Theorie
12
Theory
12
Online retailing
11
Online-Handel
11
Brand image
10
Markenimage
10
Soziales Netzwerk
9
Advertising effects
8
Reputation
8
Social relations
8
Soziale Beziehungen
8
Voting behaviour
8
Wahlverhalten
8
Werbewirkung
8
Brand
7
Markenartikel
7
Internet
6
Social media
6
China
5
Estimation
5
Ranking method
5
Ranking-Verfahren
5
Schätzung
5
social media
5
Advertising
4
more ...
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Online availability
All
Undetermined
38
Free
3
Type of publication
All
Article
47
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
47
Aufsatzsammlung
1
Language
All
English
47
Author
All
Filieri, Raffaele
2
Lin, Zhibin
2
Mattila, Anna S.
2
Sharma, Dheeraj P.
2
Yu, Chung-En
2
Ahn, Sun Joo
1
Alemu, Mohammed Hussen
1
Alguezaui, Salma
1
Amatulli, Cesare
1
Antoniadis, Ioannis
1
Arslanagić-Kalajdžić, Maja
1
Assimakopoulos, Costas
1
Babić-Hodović, Vesna
1
Bai, Xue
1
Barbarito, Claudia Melissa
1
Basu, Shankha
1
Berbeglia, Franco
1
Berbeglia, Gerardo
1
Broekhuizen, Thijs L. J.
1
Bucic, Tania
1
Bügel, Martin P.
1
Cauberghe, Verolien
1
Chang, Yonghwan
1
Chatzopoulou, Elena
1
Chen, Chihchien
1
Chen, Tser-yieth
1
Chung, Jaihak
1
Corthouts, Joris
1
D'Antone, Simona
1
De Angelis, Matteo
1
Denys, Astrid
1
Dewan, Sanjeev
1
Dwivedi, Abhishek
1
Erturkoglu, Zeynep
1
Ezhil Kumar, Madhumitha
1
Fagerstrøm, Asle
1
Fang, Eric
1
Fletcher, Jason
1
Gao, Yixing
1
Ge, Yong
1
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Published in...
All
Journal of business research : JBR
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Information systems research : ISR
3
International journal of hospitality management
2
Tourism management : research, policies, practice
2
Applied economics
1
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
European journal of operational research : EJOR
1
Industry and innovation
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of accounting and information management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of information technology and management : IJITM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
1
Journal of behavioral and experimental economics
1
Journal of behavioral decision making
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of hospitality marketing & management
1
Journal of management analytics
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
MIS quarterly
1
Psychology & marketing
1
The journal of applied business research
1
Young consumers : insight and ideas for responsible marketers
1
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Source
All
ECONIS (ZBW)
47
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1
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10
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47
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Date (newest first)
Date (oldest first)
1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
Predicting song
popularity
based on Spotify's audio features : insights from the Indonesian streaming users
Saragih, Harriman Samuel
- In:
Journal of management analytics
10
(
2023
)
4
,
pp. 693-709
Persistent link: https://www.econbiz.de/10014446754
Saved in:
3
Appearance and media
popularity
affecting experiential gift-giving
Chen, Tser-yieth
;
Wu, Hsueh Ling
;
Tai, Zhi-Cheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2198-2215
Persistent link: https://www.econbiz.de/10014430220
Saved in:
4
Market orientation and innovation behaviour : how do service employees benefit from their uniplex and multiplex intrafirm network centrality?
Broekhuizen, Thijs L. J.
;
Zhu, Tao
- In:
Industry and innovation
28
(
2021
)
10
,
pp. 1270-1297
Persistent link: https://www.econbiz.de/10012697120
Saved in:
5
Going with the crowd in volatile times : exposure to environmental variability increases people's preference for popular options
Tan, Lishi
;
Basu, Shankha
;
Savani, Krishna
- In:
Journal of behavioral decision making
36
(
2023
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014337236
Saved in:
6
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
7
"I got it FIRST" : antecedents of competitive consumption of a new product
Park, Jihye
;
Li, Wenhan
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303393
Saved in:
8
Seeing is buying : should offline retailers use shelf-based scarcity to sell products?
Kumar, Madhumitha Ezhil
;
Pandey, Shivendra Kumar
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 359-379
Persistent link: https://www.econbiz.de/10014275993
Saved in:
9
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
10
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
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