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~subject:"Brand management"
~subject:"Consumer behaviour"
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Search: subject:"Advertising"
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Subject
All
Brand management
Consumer behaviour
Online-Marketing
12,622
Internet marketing
12,344
Werbung
11,216
Advertising
10,229
Konsumentenverhalten
8,800
Werbewirkung
7,771
Advertising effects
7,597
Social Web
5,885
Social web
5,885
Internationales Marketing
5,069
International marketing
5,047
Markenführung
3,461
Theorie
2,984
Theory
2,948
Deutschland
2,888
Marketingmanagement
2,874
Marketing management
2,833
USA
2,629
Germany
2,611
United States
2,531
Electronic Commerce
2,419
E-commerce
2,275
Relationship marketing
2,204
Beziehungsmarketing
2,201
Markenimage
2,176
Brand image
2,140
Online retailing
2,089
Online-Handel
2,089
Marketing
1,945
Viral marketing
1,873
Virales Marketing
1,869
Internet
1,685
Direktmarketing
1,500
Direct marketing
1,466
advertising
1,362
Markenartikel
1,298
Brand
1,262
Werbepsychologie
1,156
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All
Undetermined
4,774
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1,477
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Article
8,096
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2,320
Journal
25
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1
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Article in journal
7,329
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7,329
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753
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753
Graue Literatur
408
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408
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367
Thesis
276
Arbeitspapier
270
Working Paper
270
Collection of articles of several authors
184
Sammelwerk
184
Aufsatzsammlung
119
Case study
90
Fallstudie
90
Conference paper
71
Konferenzbeitrag
71
Konferenzschrift
64
Bibliografie enthalten
43
Bibliography included
43
Lehrbuch
41
Ratgeber
36
Textbook
36
Guidebook
35
Conference proceedings
29
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25
Sammlung
25
Reprint
22
Handbook
13
Handbuch
13
Amtsdruckschrift
7
Bibliografie
7
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7
Interview
6
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4
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English
9,548
German
878
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12
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7
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5
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4
Undetermined
4
Swedish
3
Spanish
2
Arabic
1
Bulgarian
1
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1
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1
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1
Portuguese
1
Serbian
1
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Author
All
Pelsmacker, Patrick de
36
Dens, Nathalie
32
Septianto, Felix
32
Gierl, Heribert
31
Bauer, Hans H.
25
Taylor, Charles Raymond
25
Eisend, Martin
24
Esch, Franz-Rudolf
21
Diehl, Sandra
19
Huber, Frank
19
Pauwels, Koen
19
Ko, Eunju
18
Yoon, Sukki
18
Dwivedi, Yogesh Kumar
17
Diamantopoulos, Adamantios
16
Loureiro, Sandra Maria Correia
16
Usman, Osly
16
Burmann, Christoph
15
Hudders, Liselot
15
Laroche, Michel
15
Reijmersdal, Eva A. van
15
Wilbur, Kenneth C.
15
Wu, Linwan
15
Choi, Yung Kyun
14
Filieri, Raffaele
14
Ghose, Anindya
14
Muehling, Darrel D.
14
Stafford, Marla Royne
14
Chan, Kara
13
Dahlén, Micael
13
Grewal, Dhruv
13
Ilicic, Jasmina
13
Jang, Soocheong
13
Matthes, Jörg
13
Mooij, Marieke K. de
13
Naderer, Brigitte
13
Rita, Paulo
13
Teng, Lefa
13
Dodoo, Naa Amponsah
12
Fantapié Altobelli, Claudia
12
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Institution
All
Springer Fachmedien Wiesbaden
31
National Bureau of Economic Research
17
American Marketing Association
10
Information Resources Management Association
10
Deutscher Dialogmarketing Verband
9
Axel-Springer-Verlag
8
IGI Global
7
Deutsche Werbewissenschaftliche Gesellschaft
5
Universität Mannheim
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Books on Demand GmbH <Norderstedt>
3
Haufe-Lexware GmbH & Co. KG
3
Helmut-Schmidt-Universität
3
Springer Gabler <Firma>
3
Technische Universität Braunschweig
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Deutschland / Bundeswehr / Universität Hamburg
2
Erasmus Research Institute of Management
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Forschungsgruppe Konsum und Verhalten
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft zur Erforschung des Markenwesens
2
NetLibrary, Inc
2
OECD
2
Peter Lang GmbH
2
RWTH Aachen
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer International Publishing
2
Universität Bremen
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
more ...
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Published in...
All
Journal of business research : JBR
386
Journal of retailing and consumer services
230
Journal of marketing communications
193
International journal of advertising : the review of marketing communications
159
International journal of internet marketing and advertising : IJIMA
144
Journal of advertising research
144
International journal of advertising : the quarterly review of marketing communications
124
Psychology & marketing
113
Journal of promotion management : JPM
111
Journal of promotion management : innovations in planning and applied research
101
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
100
The journal of product & brand management
98
The journal of brand management : an international journal
94
SpringerLink / Bücher
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
81
Journal of advertising : official publication of the American Academy of Advertising
80
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
78
International journal of hospitality management
74
Asia Pacific journal of marketing and logistics
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of international consumer marketing
64
Marketing letters : a journal of research in marketing
64
International marketing review
61
Journal of consumer research : JCR ; an interdisciplinary bimonthly
60
Journal of global marketing
60
Journal of marketing
58
Marketing intelligence & planning
58
European journal of marketing : EJM
57
Journal of marketing research : JMR
57
International journal of electronic marketing and retailing : IJEMR
55
Journal of internet commerce
55
Cogent business & management
52
Journal of international marketing
52
Tourism management : research, policies, practice
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Journal of advertising
49
International journal of consumer studies
48
Management science : journal of the Institute for Operations Research and the Management Sciences
46
Young consumers : insight and ideas for responsible marketers
46
Journal of marketing management : MM
44
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Source
All
ECONIS (ZBW)
10,439
RePEc
2
BASE
1
Showing
1
-
10
of
10,442
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Date (oldest first)
1
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
3
The effect of privacy on market structure and prices
Bird, Daniel
;
Neeman, Zvika
-
2023
Persistent link: https://www.econbiz.de/10014339046
Saved in:
4
Leveraging Differential Privacy for Targeted Advertisements
Kraft, Lennart
-
2023
Differential Privacy offers the online
advertising
industry new means to increase consumer privacy by obfuscating …
Persistent link: https://www.econbiz.de/10014360827
Saved in:
5
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
6
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
7
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
8
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
9
Programmatic
advertising
in online retailing : consumer perceptions and future avenues
Ciuchita, Robert
;
Gummerus, Johanna Katariina
; …
- In:
Journal of service management
34
(
2023
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
Saved in:
10
Promotion on the internet : the impact on the consumer and its effects : selected examples
Marciszewska, Barbara
;
Szydłowska, Wiktoria
- In:
European research studies
26
(
2023
)
3
,
pp. 690-703
Persistent link: https://www.econbiz.de/10014382111
Saved in:
1
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