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~subject:"Brand management"
~subject:"E-commerce"
~subject:"Theorie"
~subject:"Unternehmensnetzwerk"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Brand management
E-commerce
Theorie
Unternehmensnetzwerk
B-to-B-Marketing
484
Business-to-business marketing
484
Lieferantenmanagement
94
Supplier relationship management
94
Deutschland
65
Germany
65
Beziehungsmarketing
60
Relationship marketing
60
Marketing management
51
Marketingmanagement
51
Theory
46
Markenführung
45
Electronic Commerce
31
Bundling strategy
30
Leistungsbündel
30
Physical distribution
22
Preismanagement
22
Pricing strategy
22
Vertrieb
22
Business network
21
High technology
19
Hochtechnologie
19
Marketing theory
18
Marketingtheorie
18
KMU
17
SME
17
Customer value
16
Kundenwert
16
Brand
15
Innovation
15
Markenartikel
15
Social Web
15
Social web
15
Innovation management
14
Innovationsmanagement
14
Lieferkette
14
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Online availability
All
Undetermined
8
Type of publication
All
Article
139
Type of publication (narrower categories)
All
Aufsatz im Buch
Konferenzbeitrag
Article in journal
535
Aufsatz in Zeitschrift
535
Hochschulschrift
191
Thesis
171
Book section
136
Bibliografie enthalten
77
Bibliography included
77
Graue Literatur
62
Non-commercial literature
62
Case study
35
Fallstudie
35
Collection of articles of several authors
34
Sammelwerk
34
Aufsatzsammlung
21
Arbeitspapier
20
Working Paper
20
Lehrbuch
18
Textbook
15
Konferenzschrift
7
Handbook
5
Handbuch
5
Conference paper
4
Conference proceedings
4
Systematic review
4
Übersichtsarbeit
4
Festschrift
3
Guidebook
3
Ratgeber
3
Collection of articles written by one author
2
Sammlung
2
Bibliografie
1
Glossar enthalten
1
Glossary included
1
Market information
1
Marktinformation
1
Reprint
1
Verzeichnis
1
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Language
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German
78
English
60
French
1
Author
All
Kleinaltenkamp, Michael
6
Albers, Sönke
4
Backhaus, Klaus
4
Baumgarth, Carsten
4
Binckebanck, Lars
3
Homburg, Christian
3
Keller, Kevin Lane
3
Weiber, Rolf
3
Bauer, Hans H.
2
Belz, Christian
2
Engelhardt, Werner Hans
2
Honal, Andrea
2
Jensen, Stefanie
2
Johnston, Wesley J.
2
Jones, Susan K.
2
Peters, Linda D.
2
Plinke, Wulff
2
Ratschow, Olaf
2
Rudolph, Bettina
2
Abbate, Sandro
1
Ahlert, Dieter
1
Ahlert, Martin
1
Aklouf, Youcef
1
Baaken, Thomas
1
Baierlein, Thomas
1
Bauer, Wolfgang
1
Bayón, Tomás
1
Beckers, Sander F. M.
1
Bergey, Paul K.
1
Beverland, Michael B.
1
Bielecki, André
1
Biesalski, Alexander
1
Bone, Sterling A.
1
Borg, Susanne Wiatr
1
Bridges, Eileen
1
Brock, Christian
1
Bruhs, Sarah Maria
1
Bruque Cámara, Sebastián
1
Bueno Merino, Pascale
1
Burmann, Christoph
1
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Published in...
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Entwicklungen des Investitionsgütermarketing
6
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Field guide to case study research in business-to-business marketing and purchasing
3
Handbook of business-to-business marketing
3
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
3
Kompetenztransfer im Investitionsgütermarketing
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Aufbruch : Ingredient Branding schafft Werte
2
Business-to-business marketing management : strategies, cases and solutions
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovative Markenführung und -implementierung
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
2
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
2
The Oxford handbook of strategic sales and sales management
2
The economics of interfirm networks
2
Advances in electronic marketing
1
Advances in services marketing
1
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Business relationship management and marketing
1
Business-to-business brand management : theory, research and executive case study exercises
1
Case studies in Asian management
1
China-focused cases : selected winners of the CEIBS global case contest
1
Collaboration and competition in business ecosystems
1
Contemporary issues in marketing : principles and practice
1
Customer engagement marketing
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
E-business applications for product development and competitive growth : emerging technologies
1
E-commerce and marketing
1
E-marketing ; Vol. 3
1
Economies et sociétés ; 45,4
1
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ECONIS (ZBW)
139
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1
Understanding the relationship between trust and faith in micro-enterprises to cyber hygiene : an empirical review
Konar, Sayak
;
Mukherjee, Gunjan
;
Dutta, Gourab
- In:
Strengthening industrial cybersecurity to protect …
,
(pp. 125-148)
.
2024
Persistent link: https://www.econbiz.de/10014527091
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2
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
Saved in:
3
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
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4
Innovating new B2B business through big data : key challenges faced
Rantala, Tuija
;
Palomäki, Katariina
;
Valkokari, Katri
- In:
Managing digital open innovation
,
(pp. 231-253)
.
2020
Persistent link: https://www.econbiz.de/10012250397
Saved in:
5
Business-to-business (B2B) marketing
MacDonald Morah, Ejindu Iwelu
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 280-334)
.
2019
Persistent link: https://www.econbiz.de/10012134058
Saved in:
6
Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua
;
Qian, Wenying
;
Li, Shuyang
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 23-40)
.
2019
Persistent link: https://www.econbiz.de/10012003997
Saved in:
7
Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
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8
Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction
Beckers, Sander F. M.
;
Bone, Sterling A.
;
Fombelle, Paul W.
- In:
Customer engagement marketing
,
(pp. 141-169)
.
2018
Persistent link: https://www.econbiz.de/10011739848
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9
The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre
;
Lynch, Patrick
;
Kelliher, Felicity
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
Saved in:
10
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
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