Kahiya, Eldrede Tinashe; Dean, David L - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 2, pp. 294-323
Purpose – The purpose of this paper is to examine the influence of export barriers at two different points in time, 1995 ( t 0 ) and 2010 ( t 1 ), respectively. Using “confidence” as a surrogate for affect, the study proposes an inverse relationship between affect and export barrier...