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~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"International market entry"
~subject:"Social Web"
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Search: subject_exact:"SME marketing"
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Brand management
Erfolgsfaktor
International market entry
Social Web
SME marketing
81
KMU-Marketing
64
SME
25
KMU
24
Marketingmanagement
14
Marketing
13
Marketing management
13
Internet marketing
12
Online-Marketing
12
Entrepreneurship
10
Klein- und Mittelbetrieb
10
Deutschland
9
Germany
9
International marketing
9
Entrepreneurship approach
8
Markenführung
8
Social web
8
B-to-B-Marketing
7
Business-to-business marketing
7
Internationales Marketing
7
Großbritannien
6
United Kingdom
6
Beziehungsmarketing
5
Relationship marketing
5
USA
5
United States
5
Export marketing
4
Firm performance
4
Internationaler Markteintritt
4
Marketingstrategie
4
Cross-cultural marketing
3
Globalisierung
3
Globalization
3
Internationalisierung
3
Italien
3
Italy
3
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6
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14
German
5
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Alexander, Andrew
1
Atanassova, Iva
1
Barton, Harry
1
Bögenhold, Dieter
1
Caprano, Cornelia
1
Centeno, Edgar
1
Chitakunye, Pepukayi
1
Christmann, Helen
1
Christodoulides, George
1
Clark, Lilian
1
Dean, David L.
1
Di Pietro, Loredana
1
Dinnie, Keith
1
Ergenzinger, Rudolf
1
Faber, Ron
1
Fields, Ziska
1
Gattiker, Urs E.
1
Gilmore, Audrey
1
Hart, Susan
1
Hensch, Georg
1
Hutchinson, Karise
1
Jones, Rosalind
1
Kabst, Ruediger
1
Kahiya, Eldrede Tinashe
1
Kohlert, Helmut
1
Kupiec-Teahan, Beata
1
Ludowig, Carsten
1
Maekelburger, Birger
1
Michaelidou, Nina
1
Mitchell, Richard
1
Mäläskä, Minna
1
Painbéni, Sandra
1
Pantano, Eleonora
1
Parry, Sara
1
Prestin, Sönke
1
Quinn, Barry
1
Rowley, Jennifer
1
Saraniemi, Saila
1
Sawy, Alina
1
Schmidt-Grell, Stefan
1
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Autohaus Buch und Formular
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Asia Pacific journal of marketing and logistics
1
Customer-centric marketing strategies : tools for building organizational performance
1
International journal of entrepreneurial behaviour & research
1
Journal of customer behaviour
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship
1
Journal of small business and enterprise development
1
Kommunikation kleiner und mittlerer Unternehmen
1
Marketing in the cyber era : strategies and emerging trends
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Springer briefs in computer science
1
Studium
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
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ECONIS (ZBW)
19
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19
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1
Dark, darker, social media : dark side experiences, identity protection, and preventive strategies of micro entrepreneurs on social media
Sawy, Alina
;
Bögenhold, Dieter
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 223-252
Persistent link: https://www.econbiz.de/10014295535
Saved in:
2
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
Saved in:
3
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
4
Starke Marke : wie Sie eine eigenständige Handels- und Servicemarke werden
Hensch, Georg
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011343782
Saved in:
5
A framework for SME retail branding
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1818-1850
Persistent link: https://www.econbiz.de/10011406203
Saved in:
6
Social media practices in SME marketing activities : a theoretical framework and research agenda
Atanassova, Iva
;
Clark, Lilian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 163-183
Persistent link: https://www.econbiz.de/10011412327
Saved in:
7
SMS marketing : an emergent trend within SMEs
Takhar-Lail, Amandeep
;
Chitakunye, Pepukayi
;
Fields, Ziska
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 37-66)
.
2014
Persistent link: https://www.econbiz.de/10010241437
Saved in:
8
Internationales Marketing für Ingenieure
Kohlert, Helmut
-
2014
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010412550
Saved in:
9
The five phases of SME brand-building
Centeno, Edgar
;
Hart, Susan
;
Dinnie, Keith
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009766389
Saved in:
10
Erfolgsfaktoren für das Social Media-Marketing von KMU : eine quantitativ-explorative Analyse
Caprano, Cornelia
;
Ergenzinger, Rudolf
- In:
Kommunikation kleiner und mittlerer Unternehmen
,
(pp. 311-336)
.
2013
Persistent link: https://www.econbiz.de/10009772311
Saved in:
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