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~subject:"Brand management"
~subject:"Führungskräfte"
~subject:"Management"
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Search: subject_exact:"Metapher"
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Brand management
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Metapher
77
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ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
2
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1
Silver bullet or ricochet? : CEOs’ use of metaphorical communication and infomediaries’ evaluations
König, Andreas
;
Mammen, Jan
;
Luger, Johannes
;
Fehn, Angela
- In:
Academy of Management journal : AMJ
61
(
2018
)
4
,
pp. 1196-1230
Persistent link: https://www.econbiz.de/10011926304
Saved in:
2
Future managers' personal metaphors : an exploratory study with MBA students
Mellado, Lucía
;
Parte, Laura
;
Garvey, Anne M.
- In:
Progress in economics research
35
(
2017
),
pp. 149-168
Persistent link: https://www.econbiz.de/10011632440
Saved in:
3
CEO tweet behavior : the use of metaphors and gendered communication style
Locander, William H.
;
Ladik, Daniel M.
- In:
Journal of managerial issues : JMI
29
(
2017
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10011771177
Saved in:
4
Metaphors in management : blend of theory and practice
Chmielecki, Michał
;
Sułkowski, Łukasz
-
2017
Persistent link: https://www.econbiz.de/10011582574
Saved in:
5
Marketing metaphors and metamorphosis
Kitchen, Philip J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004918516
Saved in:
6
Produktmetaphorik : metaphorisches Produktdesign als Instrument der Marktprofilierung
Oerkermann, Gerald
-
2007
Persistent link: https://www.econbiz.de/10003439004
Saved in:
7
Metaphoring : Komplexität erfolgreich managen
Fuchs, Helmut
;
Huber, Andreas
-
2002
Persistent link: https://www.econbiz.de/10001634991
Saved in:
8
Metaphoring : Komlexität erfolgreich managen
Fuchs, Helmut
;
Huber, Andreas
-
2002
Persistent link: https://www.econbiz.de/10004943819
Saved in:
9
The invisible powers : the language of business
Clancy, John J.
-
1989
Persistent link: https://www.econbiz.de/10013501691
Saved in:
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