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~subject:"Brand management"
~subject:"Germany"
~subject:"Markenimage"
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Search: subject_exact:"Bildschirmspiel"
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Brand management
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309
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Sreejesh, S.
9
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7
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6
Breuer, Markus
5
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5
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Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
International journal of advertising : the quarterly review of marketing communications
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Glücksspielforschung
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Innovatives Markenmanagement
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International journal of internet marketing and advertising : IJIMA
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Journal of sport management : the official journal of the North American Society of Sport Management
3
Psychology & marketing
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Asia Pacific journal of marketing and logistics
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Engaging consumers through branded entertainment and convergent media
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2
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2
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Scientific Annals of Economics and Business
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WZB discussion paper : Research Area Society and Economic Dynamics, Projekt Group Globalization, Work and Production
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Young consumers : insight and ideas for responsible marketers
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Advertising in new formats and media : current research and implications for marketers
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Brand Content : die Marke als Medienereignis
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Challenge social innovation : potentials for business, social entrepreneurship, welfare and civil society
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ECONIS (ZBW)
177
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
3
El vector lúdico en los juegos de realidad alternativa : desmontando una aporía fundamental en el género
Ruiz-García, David
- In:
Redmarka : revista de marketing aplicado
27
(
2023
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10014308074
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4
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
5
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
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6
Effectiveness of a serious game for teaching and increasing the awareness about the German energy transition
Sabadini, Felipe
;
Madlener, Reinhard
-
2022
Persistent link: https://www.econbiz.de/10014283732
Saved in:
7
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
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8
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
9
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
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10
Esports sponsorship effectiveness on brand association and purchase intent
Chen, Yi-Chun
-
2021
Persistent link: https://www.econbiz.de/10012671768
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