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~subject:"Brand management"
~subject:"Marketing"
~subject:"Wahrnehmung"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Marketing
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Aromastoff
31
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31
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25
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25
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10
Store design
10
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6
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6
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5
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5
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4
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4
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scent
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2
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Adler, Susanne
1
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Ebster, Claus
1
Esch, Franz-Rudolf
1
Faritovna, Mukhadisova R.
1
Ferreira, Carlos
1
Gvili, Yaniv
1
Gálová, Jana
1
Hadi, Rhonda
1
Jandrisits, Marlies
1
Krishna, Aradhna
1
Levy, Shalom
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Lichters, Marcel
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Luna, David
1
Lwin, May O.
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Sarstedt, Marko
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Marketing : ZFP ; journal of research and management
3
AMS review : official publication of the Academy of Marketing Science
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of economic perspectives : IJEP
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International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
11
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1
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
2
The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
Berčík, Jakub
;
Gálová, Jana
;
Vietoris, Vladimír
; …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
3
,
pp. 261-282
Persistent link: https://www.econbiz.de/10014320691
Saved in:
3
The unconscious perception of smells as a driver of consumer responses : a framework integrating the emotion-cognition approach to scent marketing
Luca, Ramona de
;
Botelho, Delane
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10012586888
Saved in:
4
Warm ambient scents nudge consumers to favour premium brands and right-wing parties
Lichters, Marcel
;
Adler, Susanne
;
Sarstedt, Marko
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
4
,
pp. 22-34
Persistent link: https://www.econbiz.de/10012487267
Saved in:
5
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
6
Analysis of audio marketing trends
Valerevna, Kalenskaya N.
;
Faritovna, Mukhadisova R.
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
3
,
pp. 1506-1509
Persistent link: https://www.econbiz.de/10012211358
Saved in:
7
The effects of scent on consumer behaviour
Rimkute, Justina
;
Moraes, Caroline
;
Ferreira, Carlos
- In:
International journal of consumer studies
40
(
2016
)
1
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011537836
Saved in:
8
Cosmetic scents by visual and olfactory senses versus purchase intention
Yang, Li-Chun
;
Chen, Kuan-Nien
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 125-143
Persistent link: https://www.econbiz.de/10010529566
Saved in:
9
Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
Saved in:
10
Integration von Duftstoffen in die Kommunikation zur Stärkung von Effektivität und Effizienz des Markenaufbaus
Esch, Franz-Rudolf
;
Rempel, Jan Eric
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10003522852
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