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~subject:"Brand management"
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Brand management
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Dolbec, Pierre-Yann
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Chebat, Jean-Charles
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of retailing
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Refashioning a field? : connected consumers and institutional dynamics in markets
Dolbec, Pierre-Yann
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1447-1468
Persistent link: https://www.econbiz.de/10010526525
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2
The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
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