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~subject:"Brand management"
~subject:"Rundfunkpolitik"
~type:"article"
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Search: subject_exact:"Fernsehformat"
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Brand management
Rundfunkpolitik
Fernsehprogramm
497
Television programme
497
Deutschland
103
Germany
103
USA
100
United States
99
Television
69
Fernsehen
67
Fernsehwerbung
59
Television advertising
59
Advertising effects
54
Media usage
54
Mediennutzung
54
Werbewirkung
54
Fernsehsender
47
Television industry
47
Professional sports
39
Profisport
39
Consumer behaviour
38
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Product Placement
33
Product placement
33
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32
Sportveranstaltung
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Football
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Fußball
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Theorie
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Theory
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Competition
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Filmwirtschaft
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Großbritannien
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Sports
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Förster, Kati
5
Dens, Nathalie
3
Papandrea, Franco
3
Pelsmacker, Patrick de
3
Verhellen, Yann
2
Acheson, A. L. Keith
1
Adilov, Nodir
1
Aleksandrovs, Leonids
1
Anderson, C. Leigh
1
Aumüller, Krista
1
Bakshi, Madhupa
1
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1
Barajas, Angel
1
Beck, Hanno
1
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1
Bir, Ali Atif
1
Brownie, Barbara
1
Buchinger, Uschi
1
Cha, Jiyoung
1
Chan-Olmsted, Sylvia M.
1
Chao, Tina W.
1
Cheng, Jingwei
1
Chi, Jianyu
1
Cho, Heetae
1
Crampes, Claude
1
Dahl, Stephan
1
Doyle, Gillian
1
Eagle, Lynne C.
1
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1
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1
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1
Hirsch, Christina
1
Hofstätter, Elisabeth
1
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1
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
The journal of media economics
4
Arts and the market
2
Prometheus : critical studies in innovation
2
Advertising in new formats and media : current research and implications for marketers
1
Asia Pacific journal of marketing and logistics
1
Bridging the gap between advertising academia and practice
1
Engaging consumers through branded entertainment and convergent media
1
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport finance
1
International journal on media management : JMM
1
International tax & business lawyer
1
Iranian economic review : journal of University of Tehran
1
JMM : the international journal on media management
1
Journal of business ethics : JOBE
1
Journal of cultural economics
1
Journal of international economic law
1
Journal of policy analysis and management : the journal of the Association for Public Policy Analysis and Management
1
Journal of regulatory economics
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
1
The journal of brand management : an international journal
1
The world economy : the leading journal on international economic relations
1
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
1
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ECONIS (ZBW)
41
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
The Indonesia policy on television broadcasting : a politics and economics perspective
Widyatama, Rendra
;
Polereczki, Zsolt
- In:
Iranian economic review : journal of University of Tehran
25
(
2021
)
4
,
pp. 677-690
Persistent link: https://www.econbiz.de/10012806664
Saved in:
3
Broadcaster choice and audience demand for live sport games : panel analyses of the Korea Baseball Organization
Kim, Kihan
;
Sung, Hojun
;
Noh, Yeayoung
;
Lee, Kimoon
- In:
Journal of sport management : the official journal of …
36
(
2022
)
5
,
pp. 488-499
Persistent link: https://www.econbiz.de/10013382131
Saved in:
4
Online first? : multi-channel programming strategies of German commercial free-to-air broadcasting companies
Telkmann, Verena
- In:
International journal on media management : JMM
23
(
2021
)
1/2
,
pp. 117-146
Persistent link: https://www.econbiz.de/10012696958
Saved in:
5
The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
Saved in:
6
Effects of China's "limited entertainment order" policy on program diversity : an analysis based on panel threshold model
Cheng, Jingwei
;
Wu, Chen
;
Chi, Jianyu
- In:
The journal of media economics
32
(
2019
)
1/2
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012500627
Saved in:
7
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
8
Product placement in old and new media : examining the evidence for concern
Eagle, Lynne C.
;
Dahl, Stephan
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 605-618
Persistent link: https://www.econbiz.de/10011798901
Saved in:
9
Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach
Şener, Gül
;
Suher, Hasan Kemal
;
Bir, Ali Atif
- In:
Bridging the gap between advertising academia and practice
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011540338
Saved in:
10
Drivers of brand equity of television news channels : evidences form emerging market
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
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