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~subject:"Brand management"
~type_genre:"Article in journal"
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Search: subject_exact:"Schauspieler"
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Brand management
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Arts marketing : an international journal ; AM
3
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2
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Scandinavian journal of management
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1
Assessing the notion of art as a product : entrepreneurial marketing insights from the visual arts
Fillis, Ian
;
Lehman, Kim
;
Wickham, Mark
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 410-430
Persistent link: https://www.econbiz.de/10014506455
Saved in:
2
A portrait of the artist as a strong brand
Svevo, Bruno
- In:
Journal of customer behaviour
21
(
2022
)
3/4
,
pp. 207-218
Persistent link: https://www.econbiz.de/10014424169
Saved in:
3
Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente
;
Barra, Cristóbal
;
Moyano, Jorge
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
Saved in:
4
Ch-ch-changes : the geology of artist brand evolutions
Eagar, Toni
;
Lindridge, Andrew
;
Martin, Diane M.
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3617-3651
Persistent link: https://www.econbiz.de/10013457468
Saved in:
5
Understanding the value of street art for artists, consumers, and brands
Cárdenas, Diana
;
Castaño, Raquel
;
Quintanilla, Claudia
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 155-164
Persistent link: https://www.econbiz.de/10013358820
Saved in:
6
Experiential art infusion effect on a service's brand : the role of emotions
Cuny, Caroline
;
Pinelli, Mathieu
;
Fornerino, Marianela
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1055-1075
Persistent link: https://www.econbiz.de/10012395422
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7
The featuring phenomenon in music : how combining artists of different genres increases a song’s popularity
Ordanin, Andrea
;
Nunes, Joseph C.
;
Nanni, Anastasia
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10011964333
Saved in:
8
An artist’s perceived value : development of a measurement scale
Hernando, Elisa
;
Campo, Sara
- In:
International journal of arts management
19
(
2017
)
3
,
pp. 33-47
Persistent link: https://www.econbiz.de/10011739405
Saved in:
9
What's in a thang? : dancing to brand image with Miley Cyrus' multimodal dance spectacle
Rossolatos, George
- In:
Arts and the market
7
(
2017
)
1
,
pp. 101-130
Persistent link: https://www.econbiz.de/10011721956
Saved in:
10
Does the artist's name influence the perceived value of an art work?
Hernando, Elisa
;
Campo, Sara
- In:
International journal of arts management
19
(
2017
)
2
,
pp. 46-58
Persistent link: https://www.econbiz.de/10011653662
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