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~subject:"Brand management"
~type_genre:"Book section"
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Search: subject:"Produktgestaltung"
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Brand management
Product design
684
Produktgestaltung
684
Theorie
94
Theory
94
Innovation
91
New product development
80
Produktentwicklung
80
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69
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63
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43
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24
Packaging
24
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Verpackung
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23
Knowledge management
21
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Creativity
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Ergonomics
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Ergonomie
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Kreativität
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Brand image
19
Markenimage
19
Product management
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Produktmanagement
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Brunninge, Olof
2
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Foscht, Thomas
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Jensen, Stefanie
2
Maloles, Cesar
2
Nuneva, Adriana M.
2
Schloffer, Judith
2
Sinha, Indrajit
2
Bender, Thomas
1
Golestaneh, Homayoun
1
Guerreiro, Manuela
1
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1
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1
Herm, Steffen
1
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1
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1
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1
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1
Stöhr, Anja
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Organizational identity in practice
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand the Future : systematische Markenentwicklung im B2B
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Design management : exploring fieldwork and applications
1
Design thinking : integrating innovation, customer experience and brand value
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
1
Handbook on brand and experience management
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kellogg on marketing
1
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marketing, creativity and experiential design
1
Multisensory packaging : designing new product experiences
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
University-business partnership through the Triple Helix Approach : [... workshops and roundtable debate "University-business partnership through the Triple Helix Approach" which took place at the International Conference "Europen Integration and Baltic Sea Region: Diversity and Perspectives", held in Riga from 26th to 27th September 2011]
1
Verpackung - Medium im Trend der Wünsche : Marketing-Instrument Verpackung
1
Vorträge zur Hochschultagung 2007 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
1
Zukunft Wirtschaft : Beiträge und Positionen 2013
1
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ECONIS (ZBW)
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Design thinking : a path towards designerly way of place branding
Golestaneh, Homayoun
;
Guerreiro, Manuela
;
Pinto, Patrícia
- In:
Marketing, creativity and experiential design
,
(pp. 104-115)
.
2021
Persistent link: https://www.econbiz.de/10012821028
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2
The role of typeface in packaging design
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 79-101)
.
2019
Persistent link: https://www.econbiz.de/10011958973
Saved in:
3
Design als Markenanker
Renner, Reinhard
;
Schweig, Ulrich
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 151-164)
.
2017
Persistent link: https://www.econbiz.de/10011565745
Saved in:
4
Branding by product design
Herm, Steffen
;
Möller, Jana
- In:
Zukunft Wirtschaft : Beiträge und Positionen 2013
,
(pp. 160-165)
.
2013
Persistent link: https://www.econbiz.de/10011523390
Saved in:
5
Social media marketing : how design features influence interaction with brand postings on Facebook
Rauschnabel, Philipp A.
;
Praxmarer-Carus, Sandra
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 153-161)
.
2012
Persistent link: https://www.econbiz.de/10009748166
Saved in:
6
Design management and branding for SMEs : experiences from the designSHIP project
Hack, Achim
;
Prause, Gunnar
;
Maknyte, Laima
-
2012
Persistent link: https://www.econbiz.de/10009723662
Saved in:
7
Wie ästhetisches Produktdesign zur Markendifferenzierung beitragen kann
Bender, Thomas
;
Reimann, Martin
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 281-293)
.
2011
Persistent link: https://www.econbiz.de/10008663300
Saved in:
8
The product and branding strategy of "Muji"
Foscht, Thomas
;
Sinha, Indrajit
;
Maloles, Cesar
; …
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 493-509)
.
2011
Persistent link: https://www.econbiz.de/10009307553
Saved in:
9
Weltweite Markenführung am Beispiel der Heidelberger Druckmaschinen AG
Nuneva, Adriana M.
;
Jensen, Stefanie
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 289-315)
.
2010
Persistent link: https://www.econbiz.de/10003909967
Saved in:
10
Building leadership brands by design
Kathman, Jerome
- In:
Design thinking : integrating innovation, customer …
,
(pp. 99-108)
.
2010
Persistent link: https://www.econbiz.de/10003951942
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