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~subject:"Brand management"
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Kannan, P. K.
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Nam, Hyoryung
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1
Brand competitiveness and resilience to exogenous shock : usage of smartphone apps during the COVID-19 pandemic
Katsumata, Sotaro
;
Nishimoto, Akihiro
;
Kannan, P. K.
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371760
Saved in:
2
Branded apps and their impact on firm value : a design perspective
Boyd, D. Eric
;
Kannan, P. K.
;
Slotegraaf, Rebecca J.
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 76-88
Persistent link: https://www.econbiz.de/10012170859
Saved in:
3
Harvesting brand information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
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