Brand competitiveness and resilience to exogenous shock : usage of smartphone apps during the COVID-19 pandemic
Year of publication: |
2023
|
---|---|
Authors: | Katsumata, Sotaro ; Nishimoto, Akihiro ; Kannan, P. K. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-15
|
Subject: | Brand competitiveness | Resilience | Phygital | Mobile apps | COVID-19 | Coronavirus | Mobile Anwendung | Mobile application | Mobiltelefon | Mobile phone | Markenführung | Brand management | Markenartikel | Brand | Schock | Shock | Epidemie | Epidemic | Wettbewerb | Competition |
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