Branded apps and their impact on firm value : a design perspective
Year of publication: |
2019
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Authors: | Boyd, D. Eric ; Kannan, P. K. ; Slotegraaf, Rebecca J. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 1, p. 76-88
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Subject: | branded mobile apps | financial value | marketing accountability | Markenführung | Brand management | Mobile Anwendung | Mobile application | Unternehmenswert | Firm value | Betriebliche Wertschöpfung | Value creation |
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