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~subject:"Brand origin"
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Search: subject_exact:"Ursprungsregeln"
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Brand origin
Rules of origin
816
Ursprungsregeln
816
Designation of origin
293
Herkunftsbezeichnung
293
Consumer behaviour
246
Konsumentenverhalten
246
Brand image
172
Markenimage
172
Theorie
163
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EU countries
139
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139
Welt
88
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88
Excise tax
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Verbrauchsteuer
86
Handelspräferenzen
83
Trade preferences
83
Multinationales Unternehmen
75
Transnational corporation
72
Steuerwettbewerb
70
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70
Brand management
68
Markenführung
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Umsatzsteuer
60
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59
China
55
International marketing
55
Internationales Marketing
54
Steuerharmonisierung
53
Destination principle
52
Bestimmungslandprinzip
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Brand
51
Markenartikel
49
Tax harmonization
49
USA
49
Steuerwirkung
48
Tax effects
48
United States
48
Country of origin
46
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Andrianombonana, Haja Tiana Rakotondrainibe
1
Basfirinci, Cigdem
1
Cakici, N. Meltem
1
Chabowski, Brian R.
1
John, Joby
1
Kaufmann, Hans Rüdiger
1
Loureiro, Sandra Maria Correia
1
Melewar, T. C.
1
Mills, Adam J.
1
Rashid, Md Sanuwar
1
Samiee, Saeed
1
Shukla, Paurav
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Asia Pacific journal of marketing and logistics
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Baltic journal of management
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International marketing review
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Journal of business research : JBR
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Journal of global marketing
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Journal of strategic marketing
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ECONIS (ZBW)
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1
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
2
Knowledge structure in product- and brand origin-related research
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 947-968
Persistent link: https://www.econbiz.de/10012614776
Saved in:
3
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
4
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
5
Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
Cakici, N. Meltem
;
Shukla, Paurav
- In:
International marketing review
34
(
2017
)
3
,
pp. 354-376
Persistent link: https://www.econbiz.de/10011709215
Saved in:
6
Weakening the effect of unfavorable country of origin : a process- and parameter-associated theoretical framework
Rashid, Md Sanuwar
- In:
Journal of global marketing
30
(
2017
)
2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011779406
Saved in:
7
Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
8
Effect of brand origin on brand personality perceptions : an empirical analysis from Turkey
Basfirinci, Cigdem
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10010127937
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