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~subject:"Bundling strategy"
~subject:"Lieferantenmanagement"
~type_genre:"Reprint"
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Bundling strategy
Lieferantenmanagement
B-to-B-Marketing
8
Business-to-business marketing
8
Supplier relationship management
5
Marketing management
2
Marketing theory
2
Marketingmanagement
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Naresh K. Malhotra
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139
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Deshpandé, Rohit
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Dwyer, F. R.
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Farley, John U.
1
Lusch, Robert F.
1
Mudambi, Susan
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Oh, Sejo
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Schurr, Paul H.
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Relational and functional integration
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Brand management ; Vol. 4
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International marketing ; Vol. 1
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Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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Branding importance in
business-to-business
markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
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2
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
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3
Triad lessons : generalizing results on high performance firms in five
business-to-business
markets
Deshpandé, Rohit
;
Farley, John U.
;
Webster, Frederick E.
-
2008
Persistent link: https://www.econbiz.de/10003655491
Saved in:
4
Developing buyer-seller relationships
Dwyer, F. R.
;
Schurr, Paul H.
;
Oh, Sejo
-
2008
Persistent link: https://www.econbiz.de/10003727120
Saved in:
5
Are
business-to-business
relationships inherently unstable?
Blois, Keith J.
-
2008
Persistent link: https://www.econbiz.de/10003727189
Saved in:
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