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~subject:"Bundling strategy"
~subject:"Supplier relationship management"
~subject:"Theorie"
~subject:"Unternehmensnetzwerk"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Bundling strategy
Supplier relationship management
Theorie
Unternehmensnetzwerk
B-to-B-Marketing
560
Business-to-business marketing
560
Lieferantenmanagement
106
Deutschland
94
Germany
94
Beziehungsmarketing
63
Relationship marketing
63
Marketingmanagement
59
Marketing management
57
Theory
57
Brand management
50
Markenführung
50
Leistungsbündel
40
E-commerce
38
Electronic Commerce
38
Business network
28
Preismanagement
27
Pricing strategy
27
Business-to-Business-Marketing
25
Vertrieb
25
Physical distribution
24
High technology
22
Hochtechnologie
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20
Lieferkette
20
SME
20
Supply chain
20
Marketing theory
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Marketingtheorie
19
Customer value
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Kundenwert
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18
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17
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17
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1,227
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228
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193
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149
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81
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81
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78
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78
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58
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48
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Backhaus, Klaus
7
Kleinaltenkamp, Michael
6
Weiber, Rolf
4
Albers, Sönke
3
Brennan, Ross
3
Johnston, Wesley J.
3
Valla, Jean-Paul
3
Voeth, Markus
3
Ahlert, Dieter
2
Bertini, Marco
2
Bruhs, Sarah Maria
2
Canning, Louise
2
Engelhardt, Werner Hans
2
Glowik, Mario
2
Henneberg, Stephan
2
Homburg, Christian
2
Korflesch, Harald F. O. von
2
Kowalkowski, Christian
2
McDowell, Raymond
2
Mouzas, Stefanos
2
Peters, Linda D.
2
Plinke, Wulff
2
Ratschow, Olaf
2
Rudolph, Bettina
2
Strothmann, Karl-Heinz
2
Tavassoli, Nader T.
2
Turnbull, Peter W.
2
Wilson, David T.
2
Woisetschläger, David
2
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2
Ahlert, Martin
1
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1
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1
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1
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Entwicklungen des Investitionsgütermarketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business-to-business marketing management : strategies, cases and solutions
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
4
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Field guide to case study research in business-to-business marketing and purchasing
3
Innovation in pricing : contemporary theories and best practices
3
Innovatives Industriegütermarketing
3
Kompetenztransfer im Investitionsgütermarketing
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
New insights on trust in business-to-business relationships : a multi-perspective approach
3
Aufbruch : Ingredient Branding schafft Werte
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Handbook of business-to-business marketing
2
Handbook of relationship marketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
2
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
2
Relational and functional integration
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
2
The Oxford handbook of strategic sales and sales management
2
The economics of interfirm networks
2
The journal of business & industrial marketing
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
AMS - advanced marketing series
1
Advances in electronic marketing
1
Advances in services marketing
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Brand management ; Vol. 4
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business models for strategic innovation : cross-functional perspectives
1
Business relationship management and marketing
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
China-focused cases : selected winners of the CEIBS global case contest
1
Collaboration and competition in business ecosystems
1
Commodity Marketing : Strategies, Concepts, and Cases
1
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ECONIS (ZBW)
188
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1
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188
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1
Impact of AI on knowledge-based marketing : a study of B2B markets
Masoom, Kaneez
;
Rastogi, Anchal
;
Khan, Shad Ahmad
- In:
Digital influence on consumer habits : marketing …
,
(pp. 147-158)
.
2024
Persistent link: https://www.econbiz.de/10014553394
Saved in:
2
De-commoditization in B2B markets : a communication perspective
Geigenmüller, Anja
;
Kuhn, Elisabeth
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 413-425)
.
2022
Persistent link: https://www.econbiz.de/10013272040
Saved in:
3
Digital, decentralized supply chain and its implication for B2B marketing : a case study from the Indian medical equipment industry
Ray, Subhasis
- In:
Digitalization of decentralized supply chains during …
,
(pp. 46-63)
.
2021
Persistent link: https://www.econbiz.de/10012601440
Saved in:
4
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
Saved in:
5
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
Saved in:
6
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
7
Innovating new B2B business through big data : key challenges faced
Rantala, Tuija
;
Palomäki, Katariina
;
Valkokari, Katri
- In:
Managing digital open innovation
,
(pp. 231-253)
.
2020
Persistent link: https://www.econbiz.de/10012250397
Saved in:
8
Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets
Akrout, Houcine
- In:
New insights on trust in business-to-business …
,
(pp. 1-5)
.
2019
Persistent link: https://www.econbiz.de/10012405302
Saved in:
9
Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
Saved in:
10
Trust in relationships with agri-food distribution
Ouhna, Laila
- In:
New insights on trust in business-to-business …
,
(pp. 103-119)
.
2019
Persistent link: https://www.econbiz.de/10012405544
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