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~subject:"Business model"
~subject:"Marketing management"
~subject:"Marketingmanagement"
~subject:"Marketingtheorie"
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Search: subject_exact:"Service-dominant logic"
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Service-Dominant Logic
8
Service-dominant logic
8
Betriebliche Wertschöpfung
4
Customer integration
4
Kundenintegration
4
Value creation
4
Customer value
3
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Marketing theory
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Daskou, Sofia
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1
Kostama, Hanna
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Kunz, Reinhard E.
1
Lehtonen, Heini
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Masouras, Andreas
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service theory and practice
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Journal of service theory and practice : JSTP
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Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Co-owned resources : IP and data in smart cities
Toli, Angeliki Maria
;
Murtagh, Niamh
;
Smyth, Hedley
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 156-178
Persistent link: https://www.econbiz.de/10013190862
Saved in:
3
A perspective on value co-creation processes in eSports service ecosystems
Kunz, Reinhard E.
;
Roth, Alexander
;
Santomier, James
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012880113
Saved in:
4
Measuring customer value co-creation behavior : developing a conceptual model based on service-dominant logic
Tommasetti, Aurelio
;
Troisi, Orlando
;
Vesci, Massimiliano
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 930-950
Persistent link: https://www.econbiz.de/10011797936
Saved in:
5
Developing the concept of life-cycle service offering
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Lehtonen, Heini
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
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