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~subject:"Business network"
~subject:"Marketing management"
~type_genre:"Collection of articles of several authors"
~type_genre:"Non-commercial literature"
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Business network
Marketing management
B-to-B-Marketing
245
Business-to-business marketing
245
Lieferantenmanagement
58
Supplier relationship management
58
Theorie
58
Theory
58
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37
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31
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5
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Industrial marketing management : the international journal for industrial and high-tech firms
7
The journal of business & industrial marketing
4
Technischer Vertrieb
3
Schriftenreihe angewandtes B2B-Marketing
2
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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Journal of revenue and pricing management
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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SAGE library in marketing
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ECONIS (ZBW)
44
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1
Investigating B2B innovation platforms from a complexity perspective : a simulation-based approach
Schmid, Marius
-
2023
Persistent link: https://www.econbiz.de/10014414046
Saved in:
2
The dynamics of successful collaboration in B2B relationships : strategies and best practices from global firms
Gandhi, Mehak
-
2022
Persistent link: https://www.econbiz.de/10014252025
Saved in:
3
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
4
Strategische Analyse und Zielbildung als Basisaufgaben im strategischen Marketing
Bausenwein, Julia
;
Purle, Enrico
-
2015
Persistent link: https://www.econbiz.de/10011434653
Saved in:
5
Buyer-supplier networks and aggregate volatility
Mizuno, Takayuki
;
Sōma, Wataru
;
Watanabe, Tsutomu
-
2015
Persistent link: https://www.econbiz.de/10011380541
Saved in:
6
Unternehmensleitbilder in B2B-Unternehmen : Überlegungen zu Bedeutung, Anforderungen und nachhaltiger Verankerung in Abhängigkeit von Größe und organisationalem Scope (G-S-TYP)
Redler, Jörn
;
Kesselring, Birg
-
2013
Persistent link: https://www.econbiz.de/10011434654
Saved in:
7
Communicating brands in an increasingly complex and global environment
Ruiz Mafe, Carla
(
ed.
);
Aldas-Manzano, Joaquin
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011855051
Saved in:
8
Food supply networks : trust and e-business
Canavari, Maurizio
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011403821
Saved in:
9
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
10
Innovation in B2B networks
Cantù, Chiara
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011342387
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