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~subject:"Business-to-business marketing"
~subject:"Sales management"
~type_genre:"Article in journal"
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Search: "Ryals, Lynette"
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Key account management
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9
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Article in journal
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Davies, Iain A.
3
Ryals, Lynette J.
3
Holt, Sue
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Industrial marketing management : the international journal for industrial and high-tech firms
3
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ECONIS (ZBW)
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1
The effectiveness of key account management practices
Davies, Iain A.
;
Ryals, Lynette J.
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1182-1194
Persistent link: https://www.econbiz.de/10010439580
Saved in:
2
Attitudes and behaviours of key account managers : are they really any different to senior sales professionals?
Davies, Iain A.
;
Ryals, Lynette J.
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 919-931
Persistent link: https://www.econbiz.de/10010211249
Saved in:
3
Relationship management : a sales role, or a state of mind? : an investigation of functions and attitudes across a business-to-business sales force
Davies, Iain A.
;
Ryals, Lynette J.
;
Holt, Sue
- In:
Industrial marketing management : the international …
39
(
2010
)
7
,
pp. 1049-1062
Persistent link: https://www.econbiz.de/10008668712
Saved in:
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