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Kim, Eunjin
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International journal of advertising : the review of marketing communications
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Would shaming or instilling hope in Indian bystanders lead to positive reporting intentions? : examining the impact of emotional appeals and perceived social support in domestic vi...
Muralidharan, Sidharth
;
La Ferle, Carrie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 228-246
Persistent link: https://www.econbiz.de/10013205211
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2
"I owe my life to the kind individual who called the helpline" : exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention...
Muralidharan, Sidharth
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 704-730
Persistent link: https://www.econbiz.de/10012200314
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