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~subject:"China"
~type_genre:"Aufsatz im Buch"
~type_genre:"Market information"
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China
Luxury goods
393
Luxusgüter
393
Consumer behaviour
125
Konsumentenverhalten
125
Brand management
93
Markenführung
93
Fashion
60
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29
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Rovai, Serena
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Shao, Wei
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1
Atwal, Glyn
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1
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1
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1
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Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
2
Luxury marketing, sustainability and technology : the future of luxury management
2
The globalisation of Chinese business : implications for multinational investors
2
Brand management in emerging markets : theories and practice
1
Building businesses in emerging and developing countries : challenges and opportunities
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Contemporary case studies on fashion production, marketing and operations
1
Creative industries and entrepreneurship : paradigms in transition from a global perspective
1
Entrepreneurship in international marketing
1
Global luxury : organizational change and emerging markets since the 1970s
1
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
1
Marketing management : a cultural perspective
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Proceedings of the 6th Euro-Asia Conference on Environment and CSR: Technological Innovation and Management Science Session ; Pt. 2
1
Services marketing cases in emerging markets : an asian perspective
1
Sustainable Luxury : An International Perspective
1
The Oxford handbook of luxury business
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
The driving trends of international business in the 21st century
1
The wine value chain in China : consumers, marketing and the wider world
1
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ECONIS (ZBW)
23
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1
Localized luxury and luxury marketing : meaning makings of Chinese luxury brand
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 150-171)
.
2023
Persistent link: https://www.econbiz.de/10014484483
Saved in:
2
Luxury marketing within a Chinese consumers' perspective : local versus global luxury brand consumption
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 172-188)
.
2023
Persistent link: https://www.econbiz.de/10014484484
Saved in:
3
Luxury in China
Wang, Qing
- In:
The Oxford handbook of luxury business
,
(pp. 461-482)
.
2022
Persistent link: https://www.econbiz.de/10013273951
Saved in:
4
Chinese consumer attitudes towards second-hand luxury fashion and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
5
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
6
Luxury fashion in the Chinese marketplace and the new online channels : an emerging perspective
Rovai, Serena
;
Jing, Li
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 345-363)
.
2021
Persistent link: https://www.econbiz.de/10012607425
Saved in:
7
Practitioner insights into consumption of pre-owned luxury : a cross-cultural comparison of China & Europe
Fox, Carly
;
Jiang, Xun
- In:
The driving trends of international business in the …
,
(pp. 45-66)
.
2019
Persistent link: https://www.econbiz.de/10012267542
Saved in:
8
"E-shopping is quite popular in China"
Wang, Yi Joshua
(
interviewee
);
Fangh, Hua
(
interviewee
); …
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 141-143)
.
2018
Persistent link: https://www.econbiz.de/10012025145
Saved in:
9
Chinese creative entrepreneurs in fashion and luxury : an exploratory case study of a concept store in Beijing
Rovai, Serena
;
Bellini, Nicola
- In:
Creative industries and entrepreneurship : paradigms in …
,
(pp. 221-238)
.
2018
Persistent link: https://www.econbiz.de/10011922844
Saved in:
10
Luxury branding and digitalisation : the case of European brands in China
Rovai, Serena
- In:
Contemporary case studies on fashion production, …
,
(pp. 89-104)
.
2018
Persistent link: https://www.econbiz.de/10011790486
Saved in:
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