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~subject:"China"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
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China
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112
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59
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59
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54
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Chen, Huan
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1
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1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
2
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2
Gestion 2000
1
International business review : the official journal of the European International Business Academy
1
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ECONIS (ZBW)
10
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1
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10
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date (oldest first)
1
Demystifying engagement : Chinese advertising practitioners' perspective
Chen, Huan
;
Wang, Rang
;
Liang, Xuan
- In:
International journal of market research
62
(
2020
)
3
,
pp. 314-334
Persistent link: https://www.econbiz.de/10012231187
Saved in:
2
The myth of big data : Chinese advertising practitioners' perspective
Chen, Huan
;
Zhou, Liling
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 633-649
Persistent link: https://www.econbiz.de/10011882046
Saved in:
3
The future of advertising in China
Bilby, Julie
;
Reid, Mike
;
Brennan, Linda
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 245-258
Persistent link: https://www.econbiz.de/10011595658
Saved in:
4
Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
Saved in:
5
A recent look : creative professionals' perceptions of creativity in Hong Kong
Leung, Vivienne S. Y.
;
Hui, Anna N. N.
- In:
Services marketing quarterly
35
(
2014
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10010363987
Saved in:
6
Advertising research in the post-WTO decade in China : meeting the internationalization challenge
Hung, Kineta
;
Tse, Caleb H.
;
Cheng, Shirley Y. Y.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 121-145
Persistent link: https://www.econbiz.de/10009738523
Saved in:
7
The effect of agency creativity on campaign outcomes : the moderating role of market conditions
Li, Hairong
;
Dou, Wenyu
;
Wang, Guangping
;
Zhou, Nan
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10003808351
Saved in:
8
International expansion of transnational advertising agencies in China: an assessment of the stages theory approach
Cheung, Fanny S. L.
;
Leung, Wing-Fai
- In:
International business review : the official journal of …
16
(
2007
)
2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10003486663
Saved in:
9
Multinational service firms in centrally-planned economies : foreign advertising agencies in the PRC
Lo, Thamis W.
- In:
Management international review : mir ; journal of …
28
(
1988
)
1
,
pp. 26-33
Persistent link: https://www.econbiz.de/10001046236
Saved in:
10
On the development of China's advertising industry
Han, Jinglun
- In:
Gestion 2000
4
(
1988
)
5
,
pp. 185-195
Persistent link: https://www.econbiz.de/10001058291
Saved in:
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