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~subject:"Communication media"
~subject:"Marketing management"
~subject:"Serbia"
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Communication media
Marketing management
Serbia
Serbien
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Advertising effects
2
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2
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2
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Ognjanov, Galjina
4
Brecic, Ružica
1
Dianoux, Christian
1
Filipovic, Jelena
1
Filipovich, Jelena
1
Gorton, Matthew
1
Linhart, Zdenek
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International marketing review
1
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
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A qualitative approach to understanding brand image in an international context : insights from Croatia and Serbia
Brecic, Ružica
;
Filipovic, Jelena
;
Gorton, Matthew
; …
- In:
International marketing review
30
(
2013
)
4
,
pp. 275-296
Persistent link: https://www.econbiz.de/10009774278
Saved in:
2
Integrisane marketinške komunikacije
Ognjanov, Galjina
-
2013
Persistent link: https://www.econbiz.de/10010193923
Saved in:
3
Impact of nudity on recall and attitudes to ads in Serbia
Dianoux, Christian
;
Linhart, Zdenek
;
Ognjanov, Galjina
; …
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 61-70)
.
2008
Persistent link: https://www.econbiz.de/10003799934
Saved in:
4
Regionally integrated marketing communications : some evidence from the Western Balkans
Ognjanov, Galjina
;
Nojkovich, Aleksandra
- In:
Proceedings of the 15th Annual Conference on Marketing …
,
(pp. 268-281)
.
2007
Persistent link: https://www.econbiz.de/10003629528
Saved in:
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