Toniatti, Clarisse de Aguiar; Guerreiro, Manuela; … - In: Journal of tourism, sustainability and well-being 11 (2023) 2, pp. 100-115
Innovative branding approaches are emerging since the fundamentals of brand management are being called into question …. Building on this, the purpose of this study is twofold. First, to explore how the COVID-19 pandemic is influencing new trends … exploratory approach was adopted through the Delphi Method. An information-gathering process was undertaken by a panel of 45 …