//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Competitive strategy"
~subject:"Theorie"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kommunikationspolitik im Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Competitive strategy
Theorie
Marketing management
117
Marketingmanagement
117
Marketing theory
18
Marketingtheorie
18
Brand management
14
Markenführung
14
USA
14
United States
14
Consumer behaviour
13
Konsumentenverhalten
13
International marketing
12
Internationales Marketing
12
Marketing
10
Beziehungsmarketing
8
Brand image
8
Markenimage
8
Relationship marketing
8
Strategic management
8
Strategisches Management
8
Theory
8
Firm performance
7
Unternehmenserfolg
7
Innovation
5
Market entry
5
Markteintritt
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Welt
5
Wettbewerbsstrategie
5
World
5
Advertising planning
4
Brand
4
Distribution channel
4
Globalisierung
4
Globalization
4
Markenartikel
4
Selling
4
Verkauf
4
more ...
less ...
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Reprint
Article in journal
628
Aufsatz in Zeitschrift
628
Hochschulschrift
542
Thesis
513
Bibliografie enthalten
375
Bibliography included
375
Aufsatz im Buch
274
Book section
274
Graue Literatur
268
Non-commercial literature
268
Lehrbuch
266
Textbook
236
Arbeitspapier
134
Working Paper
134
Collection of articles of several authors
101
Sammelwerk
101
Aufsatzsammlung
74
Case study
46
Fallstudie
46
Glossar enthalten
32
Glossary included
32
Handbook
32
Handbuch
32
Konferenzschrift
28
Conference proceedings
20
Collection of articles written by one author
12
Sammlung
12
Systematic review
9
Übersichtsarbeit
9
Festschrift
8
Bibliografie
7
Einführung
5
Guidebook
5
Ratgeber
5
CD-ROM, DVD
4
Elektronischer Datenträger
3
Fallstudiensammlung
3
Amtsdruckschrift
2
Forschungsbericht
2
more ...
less ...
Language
All
English
13
Author
All
Varadarajan, P. Rajan
3
Yadav, Manjit S.
2
Bucklin, Louis P.
1
Butler, Patrick
1
Cadogan, John
1
Chou, Christine
1
Devinney, Timothy Michael
1
Doyle, Peter
1
Fahy, John
1
Frazer, Charles F.
1
Greenley, Gordon E.
1
Hooley, Graham J.
1
Jain, Subhash C.
1
Jayachandran, Satish
1
Kuo, Jyh-huei
1
Robertson, Paul L.
1
Rotemberg, Julio
1
Saloner, Garth
1
Stewart, David W.
1
Tsai, Kuen-hung
1
Yu, Tony Fu-Lai
1
more ...
less ...
Published in...
All
Evolving and emerging issues in marketing strategy
2
International marketing ; Vol. 1
2
Fundamentals of business strategy ; Vol. 4
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing strategy processes and tools
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Marketing-mix strategies - product strategy and promotion strategy
1
Michael Porter ; Vol. 1
1
Michael Porter ; Vol. 4
1
Strategy, structure and leadership
1
The nature and scope of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
Saved in:
2
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
3
Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
Saved in:
4
Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan
;
Jayachandran, Satish
-
2009
Persistent link: https://www.econbiz.de/10003837010
Saved in:
5
Marketing problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
Saved in:
6
The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Tsai, Kuen-hung
;
Chou, Christine
;
Kuo, Jyh-huei
-
2009
Persistent link: https://www.econbiz.de/10003835920
Saved in:
7
Market-focused resource, competitve positioning and firm performance
Hooley, Graham J.
;
Greenley, Gordon E.
;
Fahy, John
; …
-
2009
Persistent link: https://www.econbiz.de/10003836046
Saved in:
8
Creative strategy : a management perspective
Frazer, Charles F.
-
2009
Persistent link: https://www.econbiz.de/10003836354
Saved in:
9
Rethinking the product portfolio : a generalized investment model
Devinney, Timothy Michael
;
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003807188
Saved in:
10
Benefits of narrow business strategies
Rotemberg, Julio
;
Saloner, Garth
-
2008
Persistent link: https://www.econbiz.de/10003653208
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->