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~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Marketing management"
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Search: subject_exact:"Produktdesign"
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Consumer behaviour
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Product experience
19
Psychology & marketing
19
Journal of business research : JBR
18
Journal of retailing and consumer services
17
International journal of product development : IJPD
14
The journal of brand management : an international journal
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing
11
The journal of product & brand management
11
The journal of product innovation management : an international publication of the Product Development & Management Association
11
Beiträge zum Produkt-Marketing
9
European journal of marketing : EJM
9
International journal of production economics
8
International journal of production research
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of fashion marketing and management
7
Journal of international consumer marketing
7
Journal of marketing research : JMR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
International journal of retail & distribution management
6
Journal of marketing communications
6
Journal of marketing management : MM
6
Journal of marketing research
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Sensory marketing : research on the sensuality of products
6
Journal of retailing
5
Marketing letters : a journal of research in marketing
5
SpringerLink / Bücher
5
Cogent business & management
4
Europäische Hochschulschriften / 5
4
International journal of hospitality management
4
Multisensory packaging : designing new product experiences
4
Research
4
Research and the development of pedagogical materials : working papers
4
Review of managerial science : RMS
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The international review of retail, distribution and consumer research
4
Advances in international marketing
3
European journal of operational research : EJOR
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IEEE transactions on engineering management : EM
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ECONIS (ZBW)
804
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81
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804
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81
Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei
;
Griffin, William Glenn
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
Saved in:
82
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
83
Color darkness and hierarchy perceptions : how consumers associate darker colors with higher hierarchy
Chung, Myungjin
;
Saini, Ritesh
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 820-837
Persistent link: https://www.econbiz.de/10013165449
Saved in:
84
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Saved in:
85
Using neutral sentiment reviews to improve customer requirement identification and product design strategies
Zhang, Min
;
Sun, Lin
;
Wang, G. Alan
;
Li, Yuzhuo
;
He, …
- In:
International journal of production economics
254
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013461611
Saved in:
86
Product design, social exclusion, and product preference : the mediating role of psychological ownership and the moderating role of product type
Liu, Fu
;
Wei, Haiying
;
Chen, Siyun
;
Chen, Haipeng
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1920-1932
Persistent link: https://www.econbiz.de/10013465128
Saved in:
87
Consumer reactions to AI design : exploring consumer willingness to pay for AI-designed products
Zhang, Hao
;
Bai, Xiaofei
;
Ma, Zengguang
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2171-2183
Persistent link: https://www.econbiz.de/10013465156
Saved in:
88
User design as a double-edged sword : exploring perceived self-improvement and uncertainty in purchasing utilitarian products
Chen, Chunfeng
;
Zhang, Depeng
;
Lu, Kevin
;
Wang, Catherine L.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 744-760
Persistent link: https://www.econbiz.de/10013407506
Saved in:
89
The missing link in the evolution of product design : a strategy roadmap towards product development success
Sameti, Ardalan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 899-937
Persistent link: https://www.econbiz.de/10013407571
Saved in:
90
What is the glamor of black-and-white? : the effect of color design on evaluations of luxury brand ads
Wang, Yu
;
Wang, Tao
;
Mu, Wenlong
;
Sun, Yifan
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 973-986
Persistent link: https://www.econbiz.de/10013413090
Saved in:
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