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Search: subject:"new media"
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Consumer behaviour
Marketing management
new media
79
Social Web
39
Social web
39
New media
36
Internet marketing
25
Online-Marketing
25
Media industries
23
Mediensektor
23
Communication media
20
Kommunikationsmedien
20
Internet
17
Konsumentenverhalten
13
New Media
11
social media
11
Public relations
10
Öffentlichkeitsarbeit
10
Innovation
9
China
8
Marketingmanagement
7
Business network
6
Social media
6
Unternehmensnetzwerk
6
Welt
6
World
6
internet
6
technology
6
Communication Technology and New Media
5
Information technology
5
Advertising
4
Beziehungsmarketing
4
Brand management
4
Digitalisierung
4
Digitization
4
Facebook
4
ICT
4
Informationstechnik
4
Innovation management
4
Innovationsmanagement
4
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19
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Burch, Lauren M.
1
Casais, Beatriz
1
Chakravorty, Devarpan
1
Chipp, Kerry Fiona
1
Choi, Jae Young
1
Chęcińska-Zaucha, Agnieszka
1
Collins, Dorothy R.
1
Davis, Judy Foster
1
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1
Eagleman, Andrea
1
Ewing, Mike
1
Felix, Reto
1
Gannon, Valerie
1
Heere, Bo
1
Hinsch, Chris
1
Kim, Han Soo
1
Kim, Hye Young
1
Kim, Ki Youn
1
Kim, Minjung
1
Kim, Sahangsoon
1
Lee, Bong Gyou
1
Lee, Jong-Ho
1
Lee, Jongsu
1
Lee, Sung Won
1
Li, Herman
1
Logan, Kelty
1
Lu, Laura Zhenqiu
1
Maplestone, Vanya Louise
1
Martin, Christina L. L.
1
Martinez, J. Michael
1
Nill, Alexander F.
1
Närvänen, Elina
1
Polonsky, Michael J.
1
Prothero, Andrea
1
Qian, Tyreal Yizhou
1
Rauschnabel, Philipp A.
1
Ridinger, Lynn
1
Shapiro, Stephen L.
1
Shin, Jungwoo
1
Song, Ji Hee
1
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Journal of marketing management : MM
3
European Sport management quarterly : ESMQ
2
Technological forecasting & social change : an international journal
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
International journal of internet marketing and advertising : IJIMA
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing letters : a journal of research in marketing
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Sport management review
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
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1
Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija
;
Närvänen, Elina
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
Saved in:
2
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
3
It is in the game : dimensions of esports online spectator motivation and development of a scale
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Zhang, James J.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 458-479
Persistent link: https://www.econbiz.de/10012287098
Saved in:
4
Online behavioral targeting : are knowledgeable consumers willing to sell their privacy?
Li, Herman
;
Nill, Alexander F.
- In:
Journal of consumer policy : consumer issues in law, …
43
(
2020
)
4
,
pp. 723-745
Persistent link: https://www.econbiz.de/10012392358
Saved in:
5
Viewing sports online together? : psychological consequences on social live streaming service usage
Kim, Han Soo
;
Kim, Minjung
- In:
Sport management review
23
(
2020
)
5
,
pp. 869-882
Persistent link: https://www.econbiz.de/10012421860
Saved in:
6
"Portugal, the best destination" : the case study of a CSR communication that changed mentalities and increased business performance
Casais, Beatriz
;
Sousa, Bruno
- In:
World review of entrepreneurship, management and …
15
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012027564
Saved in:
7
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
8
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
9
Elements of strategic social media marketing : a holistic framework
Felix, Reto
;
Rauschnabel, Philipp A.
;
Hinsch, Chris
- In:
Journal of business research : JBR
70
(
2017
),
pp. 118-126
Persistent link: https://www.econbiz.de/10011620382
Saved in:
10
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
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