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~subject:"Consumer behaviour"
~subject:"Moving Image"
~subject:"Werbewirkung"
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Consumer behaviour
Moving Image
Werbewirkung
Konsumentenverhalten
101
Eye-tracking
98
eye-tracking
91
Experiment
49
Perception
35
Wahrnehmung
35
Advertising effects
34
Advertising
23
Online-Marketing
22
Internet marketing
21
Werbung
21
Visual attention
19
Decision
17
Entscheidung
17
Brand management
15
Markenführung
15
Attention
14
Game theory
13
Kognition
13
Spieltheorie
13
Social Web
12
Social web
12
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11
Eyetracking
11
visual attention
11
Neuromarketing
10
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10
Virales Marketing
10
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9
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9
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9
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9
Zahlungsbereitschaftsanalyse
9
Online retailing
8
eyetracking
8
Brand image
7
Eye-Tracking
7
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19
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102
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Bigné Alcañiz, J. Enrique
6
Behe, Bridget K.
4
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4
Ruiz Mafe, Carla
4
Bae, Mikyeung
3
Huddleston, Patricia T.
3
Oppewal, Harmen
3
Palma, Marco A.
3
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2
Badenes-Rocha, Alberto
2
Balcombe, Kelvin G.
2
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2
Bogomolova, Svetlana
2
Chen, Sixing
2
Fraser, Iain M.
2
Funaki, Yukihiko
2
Grigaliūnaitė, Viktorija
2
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2
Juergens, Alexander
2
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2
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2
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2
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2
Li, Shu
2
Litfin, Thorsten
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Teckert, Özlem
2
Yang, Shuai
2
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1
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1
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Journal of business research : JBR
11
International journal of advertising : the review of marketing communications
4
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4
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3
Journal of economic behavior & organization : JEBO
3
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International journal of wine business research
2
Journal of behavioral decision making
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Journal of promotion management : innovations in planning and applied research
2
Journal of retailing
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
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1
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Electronic commerce research and applications
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology & tourism
1
Information technology and management
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of entrepreneurial behavior & research
1
International journal of information technology and management : IJITM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of market research
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International journal of retail & distribution management
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ECONIS (ZBW)
106
EconStor
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RePEc
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71
Factors influencing visual attention : a meta-analysis
Ladeira, Wagner Junior
;
Nardi, Vinicius Antonio Machado
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1710-1740
Persistent link: https://www.econbiz.de/10012178658
Saved in:
72
Attention-grabbing power of branded vs. unbranded packaging
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012179091
Saved in:
73
Using
eye-tracking
to understand the impact of multitasking on memory for banner ads : the role of attention to the ad
Guitart, Ivan A.
;
Hervet, Guillaume
;
Hildebrand, Diogo
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10012200214
Saved in:
74
When the eyes say buy : visual fixations during hypothetical consumer choice improve prediction of actual purchases
Imai, Taisuke
;
Kang, Min Jeong
;
Camerer, Colin
- In:
Journal of the Economic Science Association : a …
5
(
2019
)
1
,
pp. 112-122
Persistent link: https://www.econbiz.de/10012163384
Saved in:
75
Using
eye-tracking
to model attribute non-attendance in choice experiments
Chavez, Daniel
;
Palma, Marco A.
;
Collart, Alba
- In:
Applied economics letters
25
(
2018
)
19
,
pp. 1355-1359
Persistent link: https://www.econbiz.de/10012137357
Saved in:
76
Attention adjustment, renewal, and equilibrium seeking in online search : an
eye-tracking
approach
Ahn, Jae-Hyeon
;
Bae, Yoon-Soo
;
Ju, Jaehyeon
;
Oh, Wonseok
- In:
Journal of management information systems : JMIS
35
(
2018
)
4
,
pp. 1218-1250
Persistent link: https://www.econbiz.de/10011975718
Saved in:
77
Luxury brands do not glitter equally for everyone
Aliyev, Farhad
;
Ürkmez, Taylan
;
Wagner, Ralf
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 337-350
Persistent link: https://www.econbiz.de/10011885032
Saved in:
78
Research on book shopping website interface based on the eye tracker
Li, Hongxia
;
Che, Dandan
;
Yuan, Xiaofang
;
Li, Yan
- In:
International journal of information technology and …
17
(
2018
)
3
,
pp. 197-216
Persistent link: https://www.econbiz.de/10011896623
Saved in:
79
Multisensory product design : an
eye-tracking
experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
Saved in:
80
How can we motivate consumers to purchase certified forest coffee? : evidence from a laboratory randomized experiment using eye-trackers
Takahashi, Ryo
;
Todō, Yasuyuki
;
Funaki, Yukihiko
- In:
Ecological economics : the transdisciplinary journal of …
150
(
2018
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011990951
Saved in:
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