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~subject:"Consumer behaviour"
~subject:"Sport"
~subject:"Theory"
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282
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Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of hospitality marketing & management
4
International journal of risk assessment and management : IJRAM
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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International journal of advertising : the quarterly review of marketing communications
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Management science : journal of the Institute for Operations Research and the Management Sciences
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New directions in tourism analysis
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Schriftenreihe Schriften zur Sozialpsychologie
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Sport management review
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Springer Gabler Research
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
49
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1
RePEc
1
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
3
Primary-market auctions for event tickets : eliminating the rents of "Bob the broker"?
Budish, Eric B.
;
Bhave, Aditya
- In:
American economic journal
15
(
2023
)
1
,
pp. 142-170
Persistent link: https://www.econbiz.de/10014228924
Saved in:
4
The utility of including regular sport team events in event portfolios
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Journal of sport management : the official journal of …
37
(
2023
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10013533128
Saved in:
5
Theory of events
Roberts, Chris
;
Dolasinski, Mary Jo
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
6
,
pp. 1147-1161
Persistent link: https://www.econbiz.de/10013387377
Saved in:
6
The determinants of festival participants' event loyalty : a focus on millennial participants
Ho, Jie Min
;
Fidella Nga Huong Tiew
;
Abbas Adamu, Adamu
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 422-439
Persistent link: https://www.econbiz.de/10013375031
Saved in:
7
Factors influencing residents' perceptions, attitudes and behavioral intention toward festivals and special events : a pre-event perspective
Li, Hui
;
Schein, David D.
;
Ravi, Siva Prasad
;
Song, Wei
; …
- In:
Journal of business economics and management
19
(
2018
)
2
,
pp. 288-306
This article reports the results of research investigating residents' perceptions, attitudes and behavioral intention (BI) toward sports festivals and special events (FSE) from a pre-event perspective. A structural equation modeling (SEM) was utilized. Two sets of theoretical frameworks have...
Persistent link: https://www.econbiz.de/10012174771
Saved in:
8
Defining the field of events
Dolasinski, Mary Jo
;
Roberts, Chris
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 553-572
Persistent link: https://www.econbiz.de/10012483431
Saved in:
9
Ten laws of operational risk
Grimwade, Michael
- In:
The journal of operational risk
15
(
2020
)
3
,
pp. 43-95
Persistent link: https://www.econbiz.de/10012497133
Saved in:
10
How to win the consumer's heart? : exploring appraisal determinants of consumer pre-consumption emotions
Le Dung
;
Pratt, Marlene
;
Wang, Ying
;
Scott, Noel
; …
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293951
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