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~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
~type_genre:"Übersichtsarbeit"
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ECONIS (ZBW)
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subject:"mechanism"
(103 results)
1
Enhancing affective commitment through gamified services of luxury brands : role of game
mechanics
and self-congruity
Saxena, Garima
;
Jain, Sheetal
;
Mishra, Sita
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014333591
Saved in:
2
The association between gender and occupation in a gamified purchasing environment : perspective from Kosovo and Albania
Haziri, Fortesa
;
Pagria, Ina
;
Chovancová, Miloslava
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012598409
Saved in:
3
Game experience as a moderator in gamified online purchasing settings
Haziri, Fortesa
;
Shabani, Lulzim
;
Chovancová, Miloslava
- In:
International journal of learning and change : IJLC
13
(
2021
)
4/5
,
pp. 399-418
Persistent link: https://www.econbiz.de/10012599084
Saved in:
4
Gamification : a cognitive-emotional view
Mullins, Jeffrey K.
;
Sabherwal, Rajiv
- In:
Journal of business research : JBR
106
(
2020
),
pp. 304-314
Persistent link: https://www.econbiz.de/10012158370
Saved in:
5
Motivating professional student behavior through a gamified personal branding assignment
Robson, Karen
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10012113913
Saved in:
6
Using gamification to transform the adoption of servitization
Shi, Victor Guang
;
Baines, Tim
;
Baldwin, James
; …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011730124
Saved in:
7
Investigating the effect of quality of grammar and
mechanics
(QGAM) in online reviews : the mediating role of reviewer crediblity
Ketron, Seth
- In:
Journal of business research : JBR
81
(
2017
),
pp. 51-59
Persistent link: https://www.econbiz.de/10011771588
Saved in:
8
Game on : engaging customers and employees through gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
Saved in:
9
Is it all a game? : understanding the principles of gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
58
(
2015
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
Saved in:
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