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~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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2,399
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Aufsatz in Zeitschrift
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Dhir, Amandeep
4
Paul, Justin
4
Rahman, Zillur
4
Basu, Rituparna
3
Perez-Vega, Rodrigo
3
Thaichon, Park
3
Wang, Xueqin
3
Yuen, Kum Fai
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Andreini, Daniela
2
Behl, Abhishek
2
Bindra, Sunali
2
Casidy, Riza
2
Dhir, Sanjay
2
Hollebeek, Linda D.
2
Jain, Varsha
2
Jayawardhena, Chanaka
2
Kaur, Puneet
2
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2
Lim, Weng Marc
2
Martin, Sebastian
2
Nosi, Costanza
2
Pedeliento, Giuseppe
2
Shabbirhusain RV
2
Sharma, Deepika
2
Singh, Kandarp
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Solerio, Chiara
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Alam, Shahid
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1
Alves, Helena
1
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1
Amasiatu, Chioma Vivian
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International journal of consumer studies
30
Journal of business research : JBR
18
The marketing review
6
Psychology & marketing
5
The journal of brand management : an international journal
5
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4
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4
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3
International journal of technology marketing : IJTMkt
3
Journal of retailing and consumer services
3
Management research review
3
Management review quarterly
3
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3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
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European journal of marketing
2
European management journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
Transport reviews : a transnational transdisciplinary journal
2
AMS review : official publication of the Academy of Marketing Science
1
Acta Universitatis Danubius / Oeconomica
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management : BJM
1
Business strategy and the environment
1
Consumer behavior review : CBR
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European journal of operational research : EJOR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
International journal of business and emerging markets : IJBEM
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ECONIS (ZBW)
168
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71
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
72
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
73
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
74
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
75
Mapping the concept of online purchase experience : a review and bibliometric analysis
Anas, Mohammad
;
Khan, Mohammed Naved
;
Uddin, S. M. Fatah
- In:
International journal of quality and service sciences
15
(
2023
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10014380814
Saved in:
76
Consumer responses to sustainable product branding strategies : a
literature
review
and future research agenda
Fatemi, Hajar
;
Leijerholt, Ulrika
;
Rezvani, Zeinab
; …
- In:
Baltic journal of management : BJM
18
(
2023
)
4
,
pp. 525-542
Persistent link: https://www.econbiz.de/10014380985
Saved in:
77
Implementation of green marketing concept through social media activities : a systematic
literature
review
Nabivi, Elnur
- In:
Journal of marketing and consumer behaviour in emerging …
(
2020
)
2
,
pp. 55-67
literature
review
was conducted to take up this goal, indicating 31 relevant publications from 21 journals published between 2010 …
Persistent link: https://www.econbiz.de/10012439493
Saved in:
78
Pain (and pleasure) in marketing and consumption : an integrative
literature
review
and directions for future research
Kastanakis, Minas N.
;
Magrizos, Solon
;
Kampouri, Katerina
- In:
Journal of business research : JBR
140
(
2022
),
pp. 189-201
Persistent link: https://www.econbiz.de/10013040661
Saved in:
79
Citizen experience in public transport : a systematic review and future research agenda
Rincon-Novoa, Jeisson
;
Rojas-Berrio, Sandra
; …
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 540-557
Persistent link: https://www.econbiz.de/10013162291
Saved in:
80
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
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