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~subject:"Consumer behaviour"
~type_genre:"Reprint"
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Search: subject:"Beziehungsmarketing"
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Consumer behaviour
Beziehungsmarketing
47
Relationship marketing
47
Konsumentenverhalten
9
Marketing management
8
Marketingmanagement
8
Brand management
7
Markenführung
7
Brand
6
Dienstleistungsqualität
6
Markenartikel
6
Service quality
6
Customer satisfaction
5
Kundenzufriedenheit
5
Dienstleistungsmarketing
4
Lieferantenmanagement
4
Marketing
4
Services marketing
4
Strategic management
4
Strategisches Management
4
Supplier relationship management
4
Confidence
3
Dienstleistungssektor
3
Marketing theory
3
Marketingtheorie
3
Service industry
3
USA
3
United States
3
Vertrauen
3
Brand image
2
Computer-assisted marketing
2
Corporate culture
2
E-commerce
2
Electronic Commerce
2
Erfolgsfaktor
2
IT-gestütztes Marketing
2
Key account management
2
Key-Account-Management
2
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Article
8
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Reprint
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6,696
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6,696
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399
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399
Hochschulschrift
242
Thesis
187
Graue Literatur
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Non-commercial literature
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125
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125
Collection of articles of several authors
73
Sammelwerk
73
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72
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72
Aufsatzsammlung
53
Case study
19
Fallstudie
19
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17
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17
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15
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13
Handbuch
13
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13
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12
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Fournier, Susan
2
Bengtsson, Anders
1
Dall'Olmo Riley, Francesca
1
De Chernatony, Leslie
1
East, Robert
1
Eid, Riyad
1
Pullins, Ellen
1
Roehm, Harper A.
1
Roehm, Michelle L.
1
Roth, Martin S.
1
Sinha, Rajiv K.
1
Thompson, Scott A.
1
Vanhuele, M.
1
Wright, Mike
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Brand management ; Vol. 2
3
The evolution of brands : from signals of quality to storehouses of trust
2
Brand management ; Vol. 4
1
International marketing ; Vol. 2
1
Measuring and managing brands
1
Premier reference source
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Source
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ECONIS (ZBW)
9
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Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009514031
Saved in:
2
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
3
Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
Saved in:
4
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
5
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
-
2010
Persistent link: https://www.econbiz.de/10003924383
Saved in:
6
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
7
Toward a critique of brand relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
Saved in:
8
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
9
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
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