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~subject:"Consumer behaviour"
~type_genre:"Reprint"
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Search: subject_exact:"Marketing-Kommunikation"
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Consumer behaviour
Marketing management
117
Marketingmanagement
117
Marketing theory
18
Marketingtheorie
18
Brand management
14
Markenführung
14
USA
14
United States
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Konsumentenverhalten
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International marketing
12
Internationales Marketing
12
Marketing
10
Beziehungsmarketing
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Brand image
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8
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8
Strategisches Management
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Theorie
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Theory
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Firm performance
7
Unternehmenserfolg
7
Competitive strategy
5
Innovation
5
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5
Markteintritt
5
Nonprofit marketing
5
Nonprofit-Marketing
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Welt
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5
World
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Advertising planning
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Brand
4
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Globalisierung
4
Globalization
4
Markenartikel
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1,552
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177
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177
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139
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122
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122
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108
Collection of articles of several authors
78
Sammelwerk
78
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72
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72
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57
Bibliografie enthalten
42
Bibliography included
42
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35
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30
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30
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22
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22
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18
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18
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Holbrook, Morris B.
1
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1
Porter, Michael E.
1
Robertson, Paul L.
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Romaniuk, Jenni
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Roth, Martin S.
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Yu, Tony Fu-Lai
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Measuring and managing brands
4
Michael Porter ; Vol. 1
2
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
1
International marketing ; Vol. 2
1
Michael Porter ; Vol. 4
1
SAGE library in marketing
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
13
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1
Interbrand choice, media mix and market performance
Porter, Michael E.
-
2010
Persistent link: https://www.econbiz.de/10003888334
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2
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
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3
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
5
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
Saved in:
6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
7
Does your brand have the energy to compete?
Farr, Andy
-
2009
Persistent link: https://www.econbiz.de/10003784815
Saved in:
8
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
9
Brand attributes - "distribution outlets' in the mind
Romaniuk, Jenni
-
2009
Persistent link: https://www.econbiz.de/10003784907
Saved in:
10
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
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