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~subject:"Consumer goods industry"
~subject:"Market research"
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Search: subject_exact:"Fälschung von Markenprodukten"
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Consumer goods industry
Market research
Product counterfeiting
1,400
Produktpiraterie
1,400
Immaterialgüterrechte
387
Intellectual property rights
387
Consumer behaviour
355
Konsumentenverhalten
355
Welt
197
World
197
Theorie
181
Theory
181
Software
153
Urheberrecht
131
Copyright law
129
Luxury goods
121
Luxusgüter
121
China
107
Internet
104
Brand image
94
Copyright infringement
94
Markenimage
94
Urheberrechtsverletzung
94
Digital goods
86
Digitale Güter
86
Brand
82
Markenartikel
82
Piracy
82
Markenrecht
79
Trademark law
78
Brand management
75
Markenführung
75
Musikwirtschaft
75
Music industry
74
Deutschland
66
Germany
64
Music
58
Musik
58
USA
55
United States
55
IT law
53
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10
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Penz, Elfriede
3
Stöttinger, Barbara
2
Baghi, Ilaria
1
Borah, Sourav Bikash
1
Castaño, Raquel
1
Frazer, Lorelle
1
Gabrielli, Veronica
1
Givon, Moshe
1
Grappi, Silvia
1
Haque, Tanjum
1
Hennigs, Nadine
1
Klarmann, Christiane
1
Mahajan, Vijay
1
Merrilees, Bill
1
Muller, Eitan
1
Perez, María Eugenia
1
Qian, Yi
1
Quintanilla, Claudia
1
Radaev, V. V.
1
Sharma, Amalesh
1
Soni, Mauli
1
Wiedmann, Klaus-Peter
1
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1
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The journal of brand management : an international journal
3
Anxieties and management responses in international business
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
11
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1
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
2
Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
Saved in:
3
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
4
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
5
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
6
Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia
;
Castaño, Raquel
;
Quintanilla, …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10008901320
Saved in:
7
Tendencii proizvodstva i rasprostranenija kontrafaktnoj produkcii na rossijskom rynke potrebitelʹskich tovarov
Radaev, V. V.
- In:
Voprosy statistiki : naučno-informacionnyj žurnal
(
2008
)
10
,
pp. 44-49
Persistent link: https://www.econbiz.de/10003776566
Saved in:
8
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
Saved in:
9
Multinational companies' battle against counterfeiting
Penz, Elfriede
- In:
Anxieties and management responses in international business
,
(pp. 158-173)
.
2007
Persistent link: https://www.econbiz.de/10003532751
Saved in:
10
Power and control in the franchise network : an investigation of ex-franchisees and brand piracy
Frazer, Lorelle
;
Merrilees, Bill
;
Wright, Owen
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 1037-1054
Persistent link: https://www.econbiz.de/10003604062
Saved in:
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