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~subject:"Consumer goods marketing"
~subject:"Consumer preferences"
~subject:"Low-cost strategy"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer goods marketing
Consumer preferences
Low-cost strategy
Theorie
Sonderangebot
65
Special offers
65
Theory
18
Deutschland
16
Germany
16
Consumer behaviour
15
Konsumentenverhalten
15
Preismanagement
13
Pricing strategy
13
USA
11
United States
11
Einzelhandel
9
Einzelhandelspreis
9
Retail price
9
Retail trade
9
Food retailing
6
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6
Beziehungsmarketing
5
Relationship marketing
5
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4
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Niedrigpreisstrategie
4
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3
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2
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Aufsatz in Zeitschrift
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24
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18
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18
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16
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16
Aufsatz im Buch
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Adida, Elodie
1
Andrade, Eduardo B.
1
Atkins, Kelly Green
1
Bode, Ben
1
Brendl, C. Miguel
1
Breur, Tom
1
Caro, Felipe
1
Chattopadhyay, Amitava
1
Chen, Junlin
1
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1
Cooper, William L.
1
Corcoran, Colleen
1
Courty, Pascal
1
Dahl, Darren W.
1
Epstein, G. S.
1
Gallien, Jérémie
1
Gedenk, Karen
1
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1
Hendel, Igal
1
Herrmann, Roland
1
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1
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1
Kashyap, Anil K.
1
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1
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1
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1
Li, Hao
1
Li, Qing
1
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1
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1
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1
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1
Praag, Bernard M. S. van
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Preißner, Markus
1
Sass, Tim Roger
1
Schindler, Robert M.
1
Sheedy, Kevin D.
1
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European journal of operational research : EJOR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Operations research
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
American economic journal : a journal of the American Economic Association
1
European economic review : EER
1
German economic review
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
International journal of industrial organization
1
International journal of retail & distribution management
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of economics & business
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The American economic review
1
The Rand journal of economics
1
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ECONIS (ZBW)
24
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1
High price or low price? : an experimental study on a markdown pricing policy
Chen, Junlin
;
Zhao, Yingshuai
- In:
European journal of operational research : EJOR
284
(
2020
)
1
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012238662
Saved in:
2
Why markdown as a pricing modality?
Adida, Elodie
;
Özer, Özalp
- In:
Management science : journal of the Institute for …
65
(
2019
)
5
,
pp. 2161-2178
Persistent link: https://www.econbiz.de/10012039743
Saved in:
3
Best prices : price discrimination and consumer substitution
Chevalier, Judith A.
;
Kashyap, Anil K.
- In:
American economic journal : a journal of the American …
11
(
2019
)
1
,
pp. 126-159
Persistent link: https://www.econbiz.de/10011981511
Saved in:
4
Managing perishable inventories in retailing : replenishment, clearance sales, and segregation
Li, Qing
;
Yu, Peiwen
;
Wu, Xiaoli
- In:
Operations research
64
(
2016
)
6
,
pp. 1270-1284
Persistent link: https://www.econbiz.de/10011620646
Saved in:
5
Intergenerational influence in consumer deal proneness
Schindler, Robert M.
;
Lala, Vishal
;
Corcoran, Colleen
- In:
Psychology & marketing
31
(
2014
)
5
,
pp. 307-320
Persistent link: https://www.econbiz.de/10010362523
Saved in:
6
The offer framing effect : choosing single versus bundled offerings affects variety seeking
Mittelman, Mauricio
;
Andrade, Eduardo B.
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 953-964
Persistent link: https://www.econbiz.de/10010473340
Saved in:
7
Consumer reaction to unearned preferential treatment
Jiang, Lan
;
Hoegg, JoAndrea
;
Dahl, Darren W.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 412-427
Persistent link: https://www.econbiz.de/10010202821
Saved in:
8
Intelligent markdown pricing
Leventhal, Barry
;
Breur, Tom
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
3
,
pp. 207-220
Persistent link: https://www.econbiz.de/10009490040
Saved in:
9
Clearance pricing optimization for a fast-fashion retailer
Caro, Felipe
;
Gallien, Jérémie
- In:
Operations research
60
(
2012
)
6
,
pp. 1404-1422
Persistent link: https://www.econbiz.de/10009701925
Saved in:
10
Smart shopping : conceptualization and measurement
Atkins, Kelly Green
;
Kim, Youn-kyung
- In:
International journal of retail & distribution management
40
(
2012
)
5
,
pp. 360-375
Persistent link: https://www.econbiz.de/10009568097
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