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~subject:"Corporate Social Responsibility"
~subject:"Corporate culture"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammelwerk"
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Corporate Social Responsibility
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Brand architecture
78
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The journal of brand management : an international journal
2
Brand management in emerging markets : theories and practice
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Communicating corporate social responsibility : perspectives and practice
1
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Foundations of corporate heritage
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Innen beginnen : von der internen Kommunikation zum Internal Branding
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International studies of management and organization
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Positive design and appreciative construction : from sustainable development to sustainable value
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Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
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2
Brand purpose and ‘woke’ branding campaigns
McColl, Julie
;
Ritch, Elaine L.
;
Hamilton, Jennifer
- In:
New perspectives on critical marketing and consumer society
,
(pp. 145-154)
.
2021
Persistent link: https://www.econbiz.de/10012498227
Saved in:
3
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
4
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
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5
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
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6
Branding and CSR in Indian agribusiness
Raj, Anup
- In:
Brand management in emerging markets : theories and practice
,
(pp. 165-176)
.
2014
Persistent link: https://www.econbiz.de/10010417734
Saved in:
7
Brand heritage and CSR credentials : a discourse analysis of M&S reports
Gill, Deviraj
;
Broderick, Anne
- In:
Communicating corporate social responsibility : …
,
(pp. 179-199)
.
2014
Persistent link: https://www.econbiz.de/10010346535
Saved in:
8
Best Practices der CSR-Markenführung und -kommunikation
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 175-203)
.
2014
Persistent link: https://www.econbiz.de/10010476277
Saved in:
9
Special issue: Corporate brand management : a leadership perspecitve
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010235003
Saved in:
10
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009782202
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