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~subject:"Customer integration"
~subject:"Lieferantenmanagement"
~subject:"Unternehmenserfolg"
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Search: "Journal of strategic marketing"
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Customer integration
Lieferantenmanagement
Unternehmenserfolg
Marketing management
183
Marketingmanagement
183
Consumer behaviour
171
Konsumentenverhalten
171
Beziehungsmarketing
161
Relationship marketing
161
Brand management
87
Markenführung
87
Customer satisfaction
63
Kundenzufriedenheit
63
Brand image
59
Markenimage
59
Firm performance
48
Social Web
47
Social web
47
Dienstleistungsqualität
43
Service quality
43
Strategic management
40
Strategisches Management
40
KMU
36
SME
36
Internet marketing
35
Online-Marketing
35
Competitive advantage
31
Wettbewerbsvorteil
31
Betriebliche Wertschöpfung
28
Brand
28
Emerging economies
28
Innovation
28
Markenartikel
28
Schwellenländer
28
Supplier relationship management
28
Value creation
28
Kundenintegration
26
Marketing
26
market orientation
25
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99
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Crick, Dave
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2
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1
Ahmed, Pervaiz K.
1
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Journal of strategic marketing
99
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ECONIS (ZBW)
99
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1
Laying the foundations for success : co-creating sustainable marketing solutions
Kim, Jeawon
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 267-295
Persistent link: https://www.econbiz.de/10014303202
Saved in:
2
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
3
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
4
Tobin's Q approximation as a metric of firm performance : an empirical evaluation
Butt, Moeen Naseer
;
Baig, Ahmed S.
;
Seyyed, Fazal Jawad
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014304911
Saved in:
5
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
6
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
7
Adopting a value co-creation perspective to understand High Street regeneration
Cassidy, Kim
;
Resnick, Sheilagh
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10013170044
Saved in:
8
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
9
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
10
Determinants of overall franchisee satisfaction : application of the performance feedback theory
Jirásek, Michal
;
Gaffke, Susanne Maria
;
Windsperger, Josef
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10013170061
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