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~subject:"Customer integration"
~subject:"Personality psychology"
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Customer integration
Personality psychology
Brand loyalty
804
Markentreue
804
Consumer behaviour
598
Konsumentenverhalten
598
Brand management
569
Markenführung
568
Beziehungsmarketing
538
Relationship marketing
537
Brand image
425
Markenimage
425
Brand
416
Markenartikel
416
Social Web
151
Social web
151
Customer satisfaction
150
Kundenzufriedenheit
149
brand loyalty
145
Internet marketing
118
Online-Marketing
118
Confidence
85
Vertrauen
85
Emotion
63
Kundenbindung
55
Customer retention
51
Kundenintegration
43
Persönlichkeitspsychologie
38
USA
34
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32
Viral marketing
32
Virales Marketing
32
Dienstleistungsqualität
31
Service quality
31
Deutschland
29
Hotel industry
29
Hotellerie
29
brand trust
29
Advertising effects
28
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76
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Solem, Birgit Andrine Apenes
3
Ahn, Jiseon
2
Büttner, Miriam
2
Forehand, Mark
2
Hsieh, Sara H.
2
Huber, Frank
2
Islam, Jamid Ul
2
King, Ceridwyn
2
Pedersen, Per Egil
2
Pongpaew, Wimmala
2
Rather, Raouf Ahmad
2
Reed, Americus, II
2
So, Kevin Kam Fung
2
Speece, Mark
2
Agarwal, Kirti
1
Ahluwalia, Rohini
1
Aluri, Ajay
1
Amelia, Maria Veronica
1
Appiah, Dominic
1
Aslam, Wajeeha
1
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1
Ballantyne, David
1
Behi, Azza Temessek
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Benhabib, Abderrezzak
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Berthon, Pierre R.
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1
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1
Bigné Alcañiz, J. Enrique
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Bilgihan, Anil
1
Blackston, Max
1
Bozkurt, Siddik
1
Brannen, Jane
1
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1
Brexendorf, Tim Oliver
1
Brodie, Roderick J.
1
Calder, Bobby J.
1
Chang, Aihwa
1
Cheikhrouhou, Soumaya
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The journal of product & brand management
8
Customer engagement : contemporary issues and challenges
7
Journal of retailing and consumer services
4
The journal of brand management : an international journal
3
Innovating for trust
2
Journal of consumer behaviour : an international research review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing management : MM
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Asia Pacific journal of marketing and logistics
1
Brands and brand management : contemporary research perspectives
1
Business horizons
1
Edward Elgar E-Book Archive
1
Exploring the rise of fandom in contemporary consumer culture
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
International marketing review
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of electronic commerce research : JECR
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision : MD
1
Proceedings of Australian and New Zealand Marketing Academy Conference (ANZMAC) (pp. 720-727). Melbourne, Australia: RMIT, 2017
1
Psychology & marketing
1
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ECONIS (ZBW)
78
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
4
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
5
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
6
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
7
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
8
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
9
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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