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~subject:"Customer integration"
~type_genre:"Article in journal"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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Customer integration
Brand loyalty
586
Markentreue
586
Consumer behaviour
475
Konsumentenverhalten
475
Beziehungsmarketing
436
Brand management
436
Markenführung
436
Relationship marketing
436
Brand image
342
Markenimage
342
Brand
323
Markenartikel
323
brand loyalty
143
Customer satisfaction
129
Kundenzufriedenheit
129
Social Web
111
Social web
111
Internet marketing
88
Online-Marketing
88
Confidence
75
Vertrauen
75
Emotion
49
Customer retention
37
Kundenbindung
37
Kundenintegration
29
brand trust
29
Hotel industry
28
Hotellerie
28
Personality psychology
27
Persönlichkeitspsychologie
27
Dienstleistungsqualität
26
Service quality
26
Structural equation model
26
Strukturgleichungsmodell
26
USA
26
Brand trust
25
United States
25
Viral marketing
24
Virales Marketing
24
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29
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9
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9
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29
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Solem, Birgit Andrine Apenes
3
Ahn, Jiseon
2
Islam, Jamid Ul
2
King, Ceridwyn
2
Pedersen, Per Egil
2
Rather, Raouf Ahmad
2
So, Kevin Kam Fung
2
Aluri, Ajay
1
Amelia, Maria Veronica
1
Aslam, Wajeeha
1
Back, Ki-Joon
1
Bozkurt, Siddik
1
Daly, Timothy
1
Dwivedi, Yogesh Kumar
1
Evers, Uwana
1
Farhat, Kashif
1
Gligor, David
1
Gulzar, Rafia
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Han, Heesup
1
Harrigan, Paul
1
Hollebeek, Linda D.
1
Hong, EunPyo
1
Hyun, Hyowon
1
Johnson, Lester W.
1
Kaufmann, Hans Rüdiger
1
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1
Kholis, Noor
1
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1
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1
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1
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1
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1
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1
Lo, Pei-San
1
Loureiro, Sandra Maria Correia
1
Manarioti, Agapi
1
Mandal, Santanu
1
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1
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The journal of product & brand management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision : MD
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of services marketing
1
The service industries journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
29
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
4
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
5
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
6
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
7
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
10
The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
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