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~subject:"Designation of origin"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~type_genre:"Conference paper"
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Designation of origin
Konsumentenverhalten
Kundenzufriedenheit
Brand image
67
Markenimage
67
Brand management
50
Markenführung
50
Consumer behaviour
49
Brand
24
Markenartikel
23
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
10
Werbewirkung
10
Herkunftsbezeichnung
7
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Social web
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Brand equity
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Einzelhandel
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Handelsmarke
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Retail trade
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Marketingmanagement
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Personality psychology
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Brand loyalty
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Celebrity-Werbung
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Cognition
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Corporate Social Responsibility
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Corporate social responsibility
4
Customer satisfaction
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Undetermined
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1
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52
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Conference paper
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5,724
Aufsatz in Zeitschrift
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272
Book section
272
Graue Literatur
111
Non-commercial literature
111
Hochschulschrift
94
Arbeitspapier
81
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81
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72
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36
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Avramova, Yana R.
2
Dens, Nathalie
2
D’Arco, Mario
2
Marino, Vittoria
2
Pelsmacker, Patrick de
2
Abratt, Russell
1
Agbokanzo, Koffi Selom
1
Ahmad, Alaeddin Mohammad Khalaf
1
Aiello, Gaetano
1
Arsena, Ashley
1
Ashoori, Minoo Talebi
1
Awan, Asif
1
Aydın, Hatice
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Breitsohl, Jan Christian
1
Brengman, Malaika
1
Brownlie, Douglas
1
Cara, Corina
1
Chaki, Saptaparni
1
Dash, Satya Bhushan
1
David, Natalie
1
Dermody, Janine
1
Dineva, Denitsa Petrova
1
Eisingerich, Andreas B
1
Emes, Jutta
1
Fahlman, Scott E.
1
Fan, Jun
1
Fatima, Marsel
1
Fauziah, Hujaimatul
1
Fayol-Song, Lingfang
1
Forcheh, Ntonghanwah
1
Foscht, Thomas
1
Frasquet Deltoro, Marta
1
Fudurić, Morana
1
Gao, Xin
1
Garrod, Brian
1
Gatter, M. Shirin
1
Gautam, Shalini
1
Griessner, Barbara
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International journal of advertising : the quarterly review of marketing communications
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Journal of business research : JBR
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Journal of marketing management : MM
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Conference proceedings trends in business communication 2016
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Intelligent systems in accounting finance and management : international journal
1
Public personnel management
1
Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
1
Scientific Annals of Economics and Business
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The IUP journal of management research : IJMR
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
The globalisation of Chinese business : implications for multinational investors
1
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ECONIS (ZBW)
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How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
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2
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
5
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
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6
The relationship between tourism destination image and loyalty : a multidimensional approach
Moisescu, Ovidiu Ioan
- In:
Remodelling Businesses for Sustainable Development : …
,
(pp. 189-201)
.
2023
Persistent link: https://www.econbiz.de/10013536313
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7
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
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8
Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel
;
Nadjat, Hamdani
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 103-109)
.
2023
Persistent link: https://www.econbiz.de/10013541898
Saved in:
9
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
10
Why do Indian women use skin lightening creams to (re)construct their personhood identity? : an exploratory study of skin colour, social acceptance and brand responsibility
Chaki, Saptaparni
;
Dermody, Janine
;
Occhiocupo, Nicoletta
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 10-17)
.
2022
Persistent link: https://www.econbiz.de/10013281171
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