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~subject:"Dienstleistungsmanagement"
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Search: subject:"service blueprinting"
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Dienstleistungsmanagement
Dienstleistungsqualität
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Service quality
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Business process management
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Service blueprinting
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service blueprinting
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Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Commentary essay on "blueprinting the service company - managing service processes efficiently"
Fließ, Sabine
;
Kleinaltenkamp, Michael
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 281-292
Persistent link: https://www.econbiz.de/10012257899
Saved in:
2
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela
;
D'Alessandro, Steven
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
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