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~subject:"Dienstleistungsqualität"
~subject:"Relationship marketing"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Dienstleistungsqualität
Relationship marketing
Social Web
Customer retention
133
Kundenbindung
133
Beziehungsmarketing
41
Consumer behaviour
19
Konsumentenverhalten
19
Customer satisfaction
18
Kundenzufriedenheit
18
Social web
17
Service quality
13
Brand management
10
Internet marketing
10
Markenführung
10
Online-Marketing
10
Deutschland
9
Germany
9
Bank
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Brand image
6
Brand loyalty
6
Confidence
6
Einzelhandel
6
Markenimage
6
Markentreue
6
Retail trade
6
Tourism industry
6
Tourismuswirtschaft
6
Vertrauen
6
Business model
5
Emotion
5
Geschäftsmodell
5
Quality management
5
Qualitätsmanagement
5
Customer service
4
E-commerce
4
Electronic Banking
4
Electronic Commerce
4
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Undetermined
15
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Article
58
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Aufsatz im Buch
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870
Aufsatz in Zeitschrift
870
Book section
58
Hochschulschrift
32
Graue Literatur
26
Non-commercial literature
26
Thesis
18
Arbeitspapier
15
Collection of articles of several authors
15
Conference paper
15
Konferenzbeitrag
15
Sammelwerk
15
Working Paper
15
Aufsatzsammlung
9
Handbook
6
Handbuch
6
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4
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4
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4
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4
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2
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1
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1
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1
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1
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1
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English
43
German
15
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Ozuem, Wilson
3
Aji, Bagus Wicaksono
1
Akbar, Mohammad Muzahid
1
Anggadwita, Grisna
1
Ansarin, Madina
1
Baeshen, Mashhour H.
1
Benioff, Marc R.
1
Beynon, Malcolm J.
1
Billen, Peter
1
Boekhout, Roland
1
Born, Matthias
1
Breitner, Michael H.
1
Buch, Rolf
1
Cassar, Alexander
1
Chen, Shu-Ching
1
Chiam, Michael K. M.
1
Christoforou, Tandy
1
Dahlhoff, Hans-Dieter
1
Dang Khoa Tran
1
Daunt, Kate L.
1
Diegelmann, Michael
1
Diehl, Sandra
1
Döpfner, Mathias
1
East, Robert
1
Endress, Tobias
1
Galičic, Vlado
1
Gu, Rui
1
Guhr, Nadine
1
Hainer, Herbert
1
Haque, Adnan ul
1
Heger, Günther
1
Heinze, Imke
1
Hnatiuc, Cristian
1
Hofmann, Markus Oscar
1
Holland, Heinrich
1
Hurriyati, Ratih
1
Isaías, Pedro
1
Jain, Dhiraj
1
Janasz, Tomasz
1
Jassel, Jagdeep Singh
1
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How to succeed in the digital age : strategies from 17 top managers
7
Computer-mediated marketing strategies : social media and online brand communities
4
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Advances in consulting research : recent findings and practical cases
1
Advances in electronic marketing
1
Brand management ; Vol. 2
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Business performance measurement and management
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Cruise business development : safety, product design and human capital
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Zukunft des Electronic Business
1
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
1
Digital transformation and new approaches in trade, economics, finance and banking
1
E-retailing challenges and opportunities in the global marketplace
1
Erfolgsfaktor Information Management : Erfahrungen, Entwicklungen, Trends
1
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
1
Grundlagen des After Sales Marketing
1
Handbook of research on integrating social media into strategic marketing
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Handbook of research on retailer-consumer relationship development
1
Handbook of research on tacit knowledge management for organizational success
1
Handbook of research on technology applications for effective customer engagement
1
Handbuch Investor Relations
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
Interdisciplinary management research XVI ; 1
1
Knowledge, learning and innovation : research insights on cross-sector collaborations
1
Kundenorientierung und Kundenservice in der Touristik : Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen
1
Making a difference through marketing : a quest for diverse perspectives
1
Marketing und Innovation in disruptiven Zeiten
1
Mobile electronic commerce : foundations, development, and applications
1
Recent developments in Vietnamese business and finance
1
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
1
Selected papers July 2010 Business & Economics Society International Conference ; Volume 2, issue 2
1
Services marketing cases in emerging markets : an asian perspective
1
Sicher zur Innovation : mit offenen Innovationsprozessen zum erfolgreichen Produkt
1
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
1
Strategic customer relationship management in the age of social media
1
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ECONIS (ZBW)
58
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1
Impact of bank's customer relationship management on customer satisfaction and loyalty of SMEs : the moderating role of advisory services and capacity building
Obuobi, Genevieve Pearl Duncan
;
Yamoah, Fred A.
;
Haque, …
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 185-211)
.
2023
Persistent link: https://www.econbiz.de/10014446076
Saved in:
2
Begeisterungseigenschaften in der Unternehmensberatung und deren Wirkung auf die Kundenloyalität
Raff, Tilmann
;
Billen, Peter
;
Seitz, Nadine
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 147-167)
.
2023
Persistent link: https://www.econbiz.de/10013555051
Saved in:
3
Examining the factors effecting the young consumers' self-service internet banking satisfaction and loyalty
Yimam, Ousman Mohammed
;
Yazar, Evrim Erdoğan
- In:
Digital transformation and new approaches in trade, …
,
(pp. 257-283)
.
2022
Persistent link: https://www.econbiz.de/10013448702
Saved in:
4
How does CSR influence
customer
loyalty
in the banking sector? : evidence from Vietnam
Dang Khoa Tran
- In:
Recent developments in Vietnamese business and finance
,
(pp. 411-438)
.
2021
Persistent link: https://www.econbiz.de/10012799183
Saved in:
5
Connecting the dots between e-CRM and
customer
loyalty
: mediating role of perceived value and customer support
Turulja, Lejla
;
Činjarević, Merima
- In:
Handbook of research on technology applications for …
,
(pp. 123-140)
.
2021
Persistent link: https://www.econbiz.de/10012307778
Saved in:
6
Quality strategies for
customer
loyalty
in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep
- In:
Strategies and tools for managing connected consumers
,
(pp. 46-69)
.
2020
Persistent link: https://www.econbiz.de/10012106733
Saved in:
7
Multimodale Kommunikation für Dienstleistungsanbieter am Point of Service (POS) zur Steuerung der wahrgenommenen Dienstleistungsqualität
Steffen, Dirk
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 237-252)
.
2020
Persistent link: https://www.econbiz.de/10012271839
Saved in:
8
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
Saved in:
9
Moderating role of "consumer characteristics" in the influence of customer satisfaction on loyalty
M. S. Mahrinasari
;
Pandjaitan, Dorothy Haratua Rouly
- In:
The future opportunities and challenges of business in …
,
(pp. 205-209)
.
2020
Persistent link: https://www.econbiz.de/10012311274
Saved in:
10
Connected Cars als Instrument des Customer Relationship Managements
Holland, Heinrich
- In:
Dialogmarketing Perspektiven 2018/2019 : Tagungsband …
,
(pp. 67-92)
.
2019
Persistent link: https://www.econbiz.de/10011999956
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