//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Digital media"
~subject:"Electronic Commerce"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Digital media"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Digital media
Electronic Commerce
Digitale Medien
208
Marketing management
21
Marketingmanagement
21
Deutschland
19
Germany
19
Social Web
19
Social web
19
Internet marketing
18
Online-Marketing
18
E-commerce
17
Brand management
14
Markenführung
14
Beziehungsmarketing
13
Communication
13
Consumer behaviour
13
Kommunikation
13
Konsumentenverhalten
13
Media industries
13
Mediensektor
13
Relationship marketing
13
Business model
11
Geschäftsmodell
11
Organisatorischer Wandel
11
Organizational change
11
Public relations
11
Öffentlichkeitsarbeit
11
Interactive media
10
Interaktive Medien
10
Media market
10
Medienmarkt
10
Communication media
9
Kommunikationsmedien
9
Technischer Fortschritt
9
Technological change
9
Betriebliche Wertschöpfung
8
Branchenentwicklung
8
Brand
8
Computerized method
8
more ...
less ...
Online availability
All
Undetermined
63
Type of publication
All
Article
209
Type of publication (narrower categories)
All
Book section
Aufsatz im Buch
209
Article in journal
161
Aufsatz in Zeitschrift
161
Graue Literatur
72
Non-commercial literature
72
Collection of articles of several authors
49
Sammelwerk
49
Aufsatzsammlung
47
Arbeitspapier
29
Working Paper
29
Hochschulschrift
25
Konferenzschrift
16
Bibliographie
14
Case study
13
Fallstudie
13
Conference paper
8
Conference proceedings
8
Interview
8
Konferenzbeitrag
8
Thesis
8
Amtsdruckschrift
7
Government document
7
Handbook
6
Handbuch
6
Statistik
5
Ratgeber
4
Advisory report
3
Gutachten
3
Lehrbuch
3
Textbook
3
Amtliche Publikation
2
Article
2
Bericht
2
Collection of articles written by one author
2
Dissertation u.a. Prüfungsschriften
2
Forschungsbericht
2
Guidebook
2
Reprint
2
Sammlung
2
more ...
less ...
Language
All
English
132
German
77
Author
All
Camilleri, Mark Anthony
4
Gundlach, Hardy
4
Kalinowski, Torsten
4
Gossel, Britta
3
Uhl, Axel
3
Adeola, Ogechi
2
Afra, Sina
2
Capriello, Antonella
2
Danaher, Brett
2
Dhanasobhon, Samita
2
Diego, Patricia
2
Enkel, Ellen
2
Geier, Freddie
2
Guerrero, Enrique
2
Heun, Thomas
2
Hofmann, Ulrich
2
Jansen, Jochen
2
Kleinemeier, Michael
2
Koederitz, Martina
2
Kulenović, Dženefa
2
Lopes, Isabel Maria
2
Mehrtens, Matthias
2
Mezger, Florian
2
Nieendick, Michael
2
Pardo, Alejandro
2
Riboldazzi, Sabina
2
Schmid, Sebastian
2
Smith, Michael D.
2
Telang, Rahul
2
Verwaayen, Eric
2
Waldfogel, Joel
2
Wilczek, Bartosz
2
Abdolrashidi, Ali Akbar
1
Abou Hamad, Jennifer
1
Adler, Elfie
1
Aedo, Ignacio
1
Agu, Emeka
1
Ahuja, Vandana
1
Al, Eyüp
1
Alexander, Nisha
1
more ...
less ...
Published in...
All
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
17
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
9
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
9
How to succeed in the digital age : strategies from 17 top managers
7
Policy and marketing strategies for digital media
6
Strategic corporate communication in the digital age
6
Economic analysis of the digital economy
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
5
Innovative perspectives on corporate communication in the global world
5
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
5
Digital marketing strategies and models for competitive business
4
Digital peripheries : the online circulation of audiovisual content from the small market perspective
4
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
4
Information systems and management in media and entertainment industries
4
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
3
Digital transformation in journalism and news media : media management, media convergence and globalization
3
Handbook of social media management : value chain and business models in changing media markets
3
Brand Planning : starke Strategien für Marken und Kampagnen
2
Conference proceedings trends in business communication 2016
2
Digital advertising : theory and research
2
Digital revolution: : challenges for contract law in practice
2
Empirische Medienökonomie : Reflexionen der Arbeiten von Wolfgang Seufert
2
Global advertising practice in a borderless world
2
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
2
Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien?
2
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
2
Schnittstellen (in) der Medienökonomie
2
The Routledge companion to digital consumption
2
The Routledge companion to marketing and feminism
2
The SAGE handbook of digital marketing
2
Wertschöpfung durch Medien im Wandel
2
Applications
1
Assessing informal employment and skills needs : approaches and insights from regional and local labour market monitoring
1
Business and social media in the Middle East : strategies, best practices and perspectives
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Change Management : Perspektiven
1
Cultural marketing and metaverse for consumer engagements
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
209
Showing
1
-
10
of
209
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Increasing customer satisfaction in mobile applications in the digitalized world in terms of usability : model application
Gezmen, Başak
;
Eken, İhsan
- In:
Strategic outlook in business and finance innovation : …
,
(pp. 219-229)
.
2021
Persistent link: https://www.econbiz.de/10012509022
Saved in:
2
Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
3
The corporate communication executives’ interactive engagement through digital media
Camilleri, Mark Anthony
;
Isaías, Pedro
- In:
Strategic corporate communication in the digital age
,
(pp. 52-72)
.
2021
Persistent link: https://www.econbiz.de/10012491140
Saved in:
4
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
5
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
6
A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
Saved in:
7
Digitaler Stress
Riedl, René
- In:
Verbraucherresilienz : Risikofaktoren, …
,
(pp. 39-51)
.
2023
Persistent link: https://www.econbiz.de/10014423687
Saved in:
8
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
9
An essay on digital culture hybridization : a myth or reality?
Malhotra, Rohit
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 26-37)
.
2023
Persistent link: https://www.econbiz.de/10014287110
Saved in:
10
Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi
;
Mogaji, Emmanuel
;
Katuse, Paul
;
Twum, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 267-284)
.
2023
Persistent link: https://www.econbiz.de/10014289805
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->