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~subject:"Domestic violence"
~subject:"Umweltbewusstsein"
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Search: "Muralidharan, Sidharth"
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Domestic violence
Umweltbewusstsein
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7
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6
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Muralidharan, Sidharth
10
La Ferle, Carrie
3
Xue, Fei
3
Pookulangara, Sanjukta
2
Sheehan, Kim Bartel
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Heo, Jun
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Kim, Eunjin
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International journal of advertising : the review of marketing communications
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2
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
10
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1
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
2
Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs : a study of bystander intervention in the...
Muralidharan, Sidharth
;
Pookulangara, Sanjukta
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1121-1142
Persistent link: https://www.econbiz.de/10013362129
Saved in:
3
Using guilt and shame appeals from an Eastern perspective to promote bystander intervention : a study of mitigating domestic violence in India
La Ferle, Carrie
;
Muralidharan, Sidharth
;
Kim, Eunjin
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 555-568
Persistent link: https://www.econbiz.de/10012201505
Saved in:
4
What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun
;
Muralidharan, Sidharth
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
Saved in:
5
Studying the impact of religious symbols on domestic violence prevention in India : applying the theory of reasoned action to bystanders' reporting intentions
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Pookulangara, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 609-632
Persistent link: https://www.econbiz.de/10011882040
Saved in:
6
The role of guilt in influencing sustainable pro-environmental behaviors among shoppers : differences in response by gender to messaging about England's plastic-bag levy
Muralidharan, Sidharth
;
Sheehan, Kim Bartel
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 349-362
Persistent link: https://www.econbiz.de/10011929130
Saved in:
7
"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage
Muralidharan, Sidharth
;
Sheehan, Kim Bartel
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011799617
Saved in:
8
Understanding the green buying behavior of younger Millennials from India and the United States : a structural equation modeling approach
Muralidharan, Sidharth
;
Rejón-Guardia, Francisco
;
Xue, Fei
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10011459984
Saved in:
9
Personal networks as a precursor to a green future : a study of "green" consumer socialization among young millennials from India and China
Muralidharan, Sidharth
;
Xue, Fei
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10011615369
Saved in:
10
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
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