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~subject:"E-Business"
~subject:"Relationship marketing"
~subject:"Werbewirkung"
~type_genre:"Book section"
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E-Business
Relationship marketing
Werbewirkung
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364
E-commerce
71
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71
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52
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52
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Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Advanced e-business research : international trends & issues
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cultural and technological influences on global business
1
Customer-centric marketing strategies : tools for building organizational performance
1
Cutting edge international research
1
E-business models, services and communications
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
E-marketing in developed and developing countries : emerging practices
1
E-strategies for resource management systems : planning and implementation
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Handbuch der Marktforschung
1
Handelsforschung
1
Impact of globalization and advanced technologies on online business models
1
Improving decision making in real-time bidding
1
Informationsmanagement im Tourismus : E-Tourismus: Prozesse und Systeme
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Measuring consumer behavior in hospitality for enhanced decision making
1
Measuring organization information systems success : new technologies and practices
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
RFID in operations and supply chain management : research and applications
1
Strategic information systems ; Vol. 3
1
Strategic system assurance and business analytics
1
Strategy and superior performance of micro and small businesses in volatile economies
1
Value creation in e-business management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6 - 9, 2009; selected papers
1
Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
Web mining applications in e-commerce and e-services
1
Wertschöpfung durch Kommunikation : Kommunikations-Controlling in der Unternehmenspraxis
1
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Exploring the influence of culture on website design in Canadian and Chinese e-commerce : a data analysis
Merbah, E. D.
- In:
Measuring consumer behavior in hospitality for enhanced …
,
(pp. 190-209)
.
2023
Persistent link: https://www.econbiz.de/10014295132
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2
Website quality, perceived flow, trust, and commitment : developing a customer relationship management model
Hossain, Md Shamim
;
Rahman, Mst Farjana
- In:
Impact of globalization and advanced technologies on …
,
(pp. 202-226)
.
2021
Persistent link: https://www.econbiz.de/10012517891
Saved in:
3
Fuzzy DEMATEL approach to identify the factors influencing efficiency of Indian retail websites
Gaur, Loveleen
;
Agarwal, Vernika
;
Anshu, Kumari
- In:
Strategic system assurance and business analytics
,
(pp. 69-84)
.
2020
Persistent link: https://www.econbiz.de/10012240764
Saved in:
4
An integrated model for customer's e-loyalty : an evidence from online shopping in Vietnam
Bui Nhat Vuong
;
Sid Suntrayuth
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 367-406)
.
2020
Persistent link: https://www.econbiz.de/10012521577
Saved in:
5
Role of EWOM, product satisfaction, and website quality on customer repurchase intention
Aakash, Aakash
;
Aggarwal, Anu Gupta
- In:
Strategy and superior performance of micro and small …
,
(pp. 144-168)
.
2019
Persistent link: https://www.econbiz.de/10012001443
Saved in:
6
The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads
Försch, Steffen
;
Haan, Evert de
- In:
Improving decision making in real-time bidding
,
(pp. 51-84)
.
2018
Persistent link: https://www.econbiz.de/10012267668
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7
The perceived usefulness of personalized product information on B2C e-commerce websites and the modernisating effect of national culture
Quint, Werner
;
Eine, Bastian
- In:
Advanced e-business research : international trends & issues
,
(pp. 89-106)
.
2017
Persistent link: https://www.econbiz.de/10011731773
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8
Consumer loyalty to an airline : online and offline antecedents
Forgas-Coll, Santiago
;
Palau i Saumell, Ramon
; …
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 530-549)
.
2013
Persistent link: https://www.econbiz.de/10009669504
Saved in:
9
New insights into consumer loyalty of website-services : the quadratic effect of flow
Carlson, Jamie
;
Ahrholdt, Dennis C.
;
Sridharan, Ramaswami
; …
- In:
E-marketing in developed and developing countries : …
,
(pp. 246-257)
.
2013
Persistent link: https://www.econbiz.de/10009775752
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10
Culture and websites interaction : issues and perspectives
Nacar, Ramazan
;
Burnaz, Sebnem
;
Uray, Nimet
- In:
Cultural and technological influences on global business
,
(pp. 316-351)
.
2013
Persistent link: https://www.econbiz.de/10009757806
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