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~subject:"E-Learning"
~subject:"Markenführung"
~type:"article"
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Search: subject_exact:"Interactive media"
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E-Learning
Markenführung
Interactive media
317
Interaktive Medien
317
Internet marketing
66
Online-Marketing
66
Consumer behaviour
63
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63
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Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Brand Content : die Marke als Medienereignis
1
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
1
E-Learning 2010 : Aspekte der Betriebswirtschaftslehre und Informatik ; [Vorträge ; Teilkonferenz "E(lectronic)-Learning - Technologiebasiertes Lehren und Lernen" ; im Rahmen der 4. Multikonferenz Wirtschaftsinformatik vom 26. - 28. Februar 2008 (MKWI '08) an der Technischen Universität München in Garching]
1
Electronic markets : the international journal on networked business
1
Evaluating media richness in organizational learning
1
Facta Universitatis / Series economics and organization / University of Niš
1
Flagship marketing : concepts and places
1
HMD : Praxis der Wirtschaftsinformatik
1
Information systems and e-business management : ISeB
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of information technology and management : IJITM
1
Journal of advertising research
1
Journal of business and economic perspectives
1
Journal of business economics and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Services marketing quarterly
1
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
1
Zukunftsorientiertes QMS - eine Facette des Wuppertaler Generic-Managementsystem-Konzeptes
1
eLearning and economics : proceedings of the International Conference "eLearning and Economics", held at the University of Trier in September 2001
1
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1
Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh
;
Yuksel, Cenk Arsun
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Saved in:
2
Effect of WeChat interaction on brand evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
Saved in:
3
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
4
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
5
Design of interactive digital media course teaching information query system
Wu, Shaofei
- In:
Information systems and e-business management : ISeB
18
(
2020
)
4
,
pp. 793-807
Persistent link: https://www.econbiz.de/10012416495
Saved in:
6
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
7
Dynamic content in future internet opportunities grad course
Frick, Jan
;
Myrup Pedersen, Jens
- In:
Evaluating media richness in organizational learning
,
(pp. 99-114)
.
2018
Persistent link: https://www.econbiz.de/10011730907
Saved in:
8
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
Saved in:
9
Serving students : understanding students' interactions with people and processes using online tools
Small, Felicity
;
Dowell, David
;
Crawford, Heather
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 209-224
Persistent link: https://www.econbiz.de/10011628454
Saved in:
10
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
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