Urdea, Ana-Maria; Constantin, Cristinel Petrişor - In: Journal of risk and financial management : JRFM 14 (2021) 10, pp. 1-15
marketing, its challenges, and benefits, to understand customers’ reactions to experiential touchpoints, to explore what type of … technology increases experiential perceived value, and to envisage the evolution of experiential marketing strategy. To capture … all the important facets of the research objectives, an exploratory survey based on the voices of 31 marketing experts …